Job
Description
MarketingPune Posted On 22 May 2025 End Date 31 Dec 2025 Required Experience 5 - 9 Years Basic Section Grade Role Market Research Analyst Employment Type Full Time Employee Category Organisational Group Company NewVision Company Name New Vision Softcom & Consultancy Pvt. Ltd Function Business Enablers (BE) Department/Practice Marketing Organization Unit Marketing Region APAC Country India Base Office Location Pune Working Model Work From Office Weekly Off Pune Office Standard State Maharashtra Skills Skill Highest Education No data available CERTIFICATION No data available Working Language No data available Job Description Job Title: Marketing Research Specialist Location: [Insert Location / Remote] Experience: 5+ years Industry: IT Services Employment Type: Full-time About the Role: We are looking for an experienced and detail-oriented Marketing Research Specialist to join our team. The ideal candidate will have a strong background in data mining , account mining , and market research —with a proven track record of building and managing large-scale, high-quality datasets to support business development and marketing initiatives in the IT services sector. If you thrive on digging deep into data, identifying patterns, and uncovering opportunities, this role is for you. Key Responsibilities: Conduct in-depth market and account research to identify target companies, key decision-makers, and relevant business intelligence. Build and maintain comprehensive prospect databases that support sales and marketing campaigns. Utilize tools such as ZoomInfo, LinkedIn Sales Navigator, HubSpot , and other CRM platforms for data enrichment, lead generation, and segmentation. Analyze industry trends, market dynamics, and competitor activities to deliver actionable insights. Collaborate with sales and marketing teams to develop data-driven strategies for pipeline generation and account-based marketing (ABM). Clean, validate, and standardize data across platforms to ensure accuracy and reliability. Design dashboards or reports for internal stakeholders to track progress and performance of marketing intelligence initiatives. Contribute to persona development, market sizing, and territory mapping based on research insights. Requirements: 5+ years of experience in marketing research , data mining , or sales intelligence , preferably in IT services or related B2B industries. Hands-on expertise with research and intelligence tools such as ZoomInfo, LinkedIn Sales Navigator, HubSpot , and CRM systems . Strong analytical skills with the ability to synthesize complex data into meaningful insights. Proficiency in Excel/Google Sheets and experience with BI tools or data visualization is a plus. Excellent attention to detail and organizational skills. Ability to work independently and collaborate across sales, marketing, and operations teams. Strong verbal and written communication skills. Preferred Qualifications: Experience supporting Account-Based Marketing (ABM) or Demand Generation teams. Familiarity with industry segmentation frameworks (e.g., NAICS/SIC codes). Prior experience in working with offshore/onshore sales teams. Why Join Us? You’ll be part of a dynamic and growth-oriented environment where data is at the core of our decision-making. You’ll help shape the future of our go-to-market strategies and make a measurable impact across the organization. Apply Now or share your profile with us at [Insert Application Link/Email]. Let me know if you'd like this edited for a more casual tone, a specific company brand voice, or tailored to a job board format. 4o You said: Preferred qualifications: Bachelors degree, master in business administration and any marketing degree ChatGPT said: Certainly! Here’s the updated Job Description with the Preferred Qualifications section reflecting the educational background you specified: Job Title: Marketing Research Specialist Location: [Insert Location / Remote] Experience: 5+ years Industry: IT Services Employment Type: Full-time About the Role: We are looking for an experienced and detail-oriented Marketing Research Specialist to join our team. The ideal candidate will have a strong background in data mining , account mining , and market research —with a proven track record of building and managing large-scale, high-quality datasets to support business development and marketing initiatives in the IT services sector. If you thrive on digging deep into data, identifying patterns, and uncovering opportunities, this role is for you. Key Responsibilities: Conduct in-depth market and account research to identify target companies, key decision-makers, and relevant business intelligence. Build and maintain comprehensive prospect databases that support sales and marketing campaigns. Utilize tools such as ZoomInfo, LinkedIn Sales Navigator, HubSpot , and other CRM platforms for data enrichment, lead generation, and segmentation. Analyze industry trends, market dynamics, and competitor activities to deliver actionable insights. Collaborate with sales and marketing teams to develop data-driven strategies for pipeline generation and account-based marketing (ABM). Clean, validate, and standardize data across platforms to ensure accuracy and reliability. Design dashboards or reports for internal stakeholders to track progress and performance of marketing intelligence initiatives. Contribute to persona development, market sizing, and territory mapping based on research insights. Requirements: 5+ years of experience in marketing research , data mining , or sales intelligence , preferably in IT services or related B2B industries. Hands-on expertise with research and intelligence tools such as ZoomInfo, LinkedIn Sales Navigator, HubSpot , and CRM systems . Strong analytical skills with the ability to synthesize complex data into meaningful insights. Proficiency in Excel/Google Sheets; experience with BI tools or data visualization is a plus. Excellent attention to detail and organizational skills. Ability to work independently and collaborate across sales, marketing, and operations teams. Strong verbal and written communication skills. Preferred Qualifications: Bachelor’s degree in business, marketing, or a related field. Master’s degree in Business Administration (MBA) or any relevant marketing specialization. Certification or coursework in marketing analytics, data research, or B2B lead generation tools is a plus. Experience supporting Account-Based Marketing (ABM) or Demand Generation teams. Familiarity with industry segmentation frameworks (e.g., NAICS/SIC codes). Prior experience working with offshore/onshore sales teams.
