Manager - Social Communities

Role Overview

Key Responsibilities

• Community Strategy & Management
• Develop and execute a community engagement strategy aligned with organizational culture and goals
• Own the lifecycle of internal communities - from launch to maturity - ensuring relevance and vibrancy
• Act as the community steward, moderating discussions, encouraging participation, and maintaining a safe, inclusive environment
• Content Strategy & Execution
• Design and implement a dual-layered content strategy:
• Strategic Content: Campaigns aligned with organizational priorities (eg DEI, leadership development, culture)
• Topical Content: Timely, relevant posts tied to current events, internal milestones, or trending themes
• Collaborate with internal stakeholders (HR, Digital, IFS, AOCS, etc) to source and co-create content
• Maintain a content calendar with a mix of formats - posts, polls, videos, infographics, and stories
• Engagement & Activation
• Plan and execute quantifiable engagement activities:
• Monthly challenges, contests, polls, and quizzes
• Live AMAs (Ask Me Anything), spotlight interviews, and community shoutouts
• Recognition campaigns (e.g., “Manager of the Month”, “Women Who Inspire”)
• Drive qualitative engagement:
• Facilitate peer-to-peer storytelling and experience sharing
• Encourage user-generated content and organic conversations
• Create psychologically safe spaces for dialogue and feedback
• Analytics & Reporting
• Track and analyze community metrics: reach, engagement rate, active users, content performance
• Generate monthly dashboards and insights to inform strategy and demonstrate impact
• Use data to identify content gaps, audience preferences, and opportunities for improvement
• Platform Adoption & Advocacy
• Champion Viva Engage as a key internal communication and engagement tool
• Conduct onboarding sessions, tutorials, and best practice workshops for new users
• Build a network of community champions across departments to amplify reach
  

Key Requirements

• Proven experience (10–12 years) in managing large-scale social platforms or internal communities
• Strong understanding of content strategy, digital engagement, and community dynamics
• Excellent communication, storytelling, and stakeholder management skills
• Analytical mindset with experience in using engagement metrics to drive decisions
• Familiarity with Viva Engage or similar enterprise social platforms is a plus
• Postgraduate (preferably in Communications, Marketing, HR, or related fields)