Job
Description
JOB TITLE Manager – PR and Corp Communications GRADE AVP-I DEPARTMENT Marketing LOCATION HO Bangalore TYPE OF POSITION Full-time REPORTS TO National Manager REPORTING INTO CMO ROLE PURPOSE & OBJECTIVE Assist in driving the PR and Corporate Communication program for Ujjivan Bank, which in turn is aimed at establishing it, as India’s leading retail mass-market bank. DETAILS OF THE ROLE REQUIREMENT Key overall ask Assist the National Manager- PR and Corporate Communications, in day -to-Day task, towards establishing the reputation of Ujjivan as India’s leading retail mass-market bank. Ability to lead an activity in the absence of National Manager Liaising with business teams to drive business communication, through appropriate channels and communication platforms. Manage crisis communication activities for the brand across zones in India. Execute special PR campaigns designed for brand visibility across various markets in India. Assist in other activities that are ownerships of the PRCC department eg Annual Report. Task Management Plan and drive focused messaging for the bank via media platforms and channels Define the process to engage with business verticals for gathering information on each business regularly to drive communication around the same. Develop a PR calendar aligning with corporate brand strategy to enhance brand recall through appropriate multi-channel communication that targets customers across all segments. List all the profiling opportunities, industry events, seminars, webinars and award ceremonies that should be targeted month on month. Follow metrics of measurement to assess impact in terms of quality and quantum Explore, media opportunities that would complement the PR strategy in terms of positioning Ujjivan as a distinct brand across all formats. Maintaining logs and reports of all PRCC-related activities - as and when required. Regularly communicate with different business verticals on the business requirements, target segments and identify markets one can tap to increase the brand presence Strategic Inputs Share newer industry practices in PR, Social and digital to enhance the reach of the brand, thereby building a brand image the brand. Identify and share innovative ways of delivering an effective corporate communications strategy on digital platforms - thus engaging the untapped audience. Ideate to create new processes and policies to better the department’s performance and day-to-day process. Engage with various business teams, to understand their communication requirements and accordingly chart out a plan to execute the requirement. Research and analysis messaging and narratives of Ujjivan’s competitors in the markets -to build better and positive stories for the brand, in the market. Internal Activities Ideate with, on boarded vendors, partners, and agencies on creatives as required for various activities eg advertisements in newspapers. Assist in the ideation and conceptualization of events for various departments eg Analyst meet. Assist other departments in end -to end participation for internal and external events and sponsorship programs. Crisis Management Monitor crisis activity on ground via the PR agency and stringers – and proactively take action as needed. Actively report cases to the Vigilance and Legal departments as needed, for further action. Collaboration Assist National Manager – PR and Corporate Communications, in building in-house expertise for a holistic corporate communications strategy Work closely with the PR agency to create a PR plan across various media channels. Work with other agencies, partners and vendors towards achieving closer for all other activities and campaigns that the PRCC team is involved in for other departments. Work with teammates towards timely closure of documentation like reports and bills. Work with other departments on sharing information or advice on PRCC related activities as needed. MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS Educational Qualifications A degree in communications, journalism or related fields is desirable but not necessary. Graduation in any field is a must. Experience(Years and Core Experience Type) 10 years work experience, specifically in the PR and communications industry. Experience with Bank, Financial Services companies, NBFCs, and Broking House is desirable. Certifications NA Functional Skills Should have solid content development skills with experience in writing for print, digital and social media. Should be able to work with business and functional leaders in a large and highly matrixed organization, and should have a flair for media relations, a strong eye for detail, ability to execute PR plans, manage senior executive visits and events. Behavioral Skills Proactive approach to work. Multitasking as required on tasks. Willingness to learn and adapt to a new work environment and culture. Good communication, interpersonal and people skills, enthusiastic self-starter, motivated team player, an innovative and ardent risk-taker. Competencies Ability to work on tight timelines towards urgent deliverables. Ability to adapt to a growing and fast paced organization’s requirement. Proven track record in delivering measurable communication activity results that meet business objectives. Have a long sight on activities at planning stages to mitigate and avoid potential crisis ahead. Show more Show less
