Manager Digital Marketing

Role Purpose

The Digital Marketing Manager will be responsible for conceptualizing, executing, and monitoring integrated digital marketing campaigns with a focus on brand building, product launches, and performance-driven outcomes. The role involves strategic planning, operational execution, financial monitoring, and people management to enhance the company’s digital presence and drive business growth.

Key Responsibilities

Strategic

• Develop and execute integrated digital marketing campaigns for new product launches and long-term brand building.
• Align campaigns with overall business objectives and market positioning.

Operational

• Work closely with Presales and Sales teams to track and evaluate lead quality and conversion effectiveness.
• Execute lead gen campaigns and coordinate with performance marketing agencies and media partners to ensure accurate and effective market communication.
• Coordinate with external teams for the development of sales promotional material.
• Deliver all digital marketing activities within the agreed budget and timelines.
• Work with agencies to plan and develop diverse media campaigns.
• Collaborate with internal and vendor teams for database marketing initiatives.
• Manage design, content, and cost approvals with senior management.
• Oversee day-to-day agency affairs and provide weekly campaign activity updates.
• Manage vendor and media relationships effectively.
• Drive pre- and post-campaign efforts including market research, competitive benchmarking, and trend analysis.
• Initiate and execute branding and sales promotional activities.
• The role may require travel to the site office and call centre.

Financial

• Monitor and manage marketing budgets for allocated brands.
• Ensure adherence to the annual marketing budget and control spends on promotions, advertising campaigns, and media buying.
• Provide monthly updates on budget vs. spend.
• Prepare reports and dashboards to measure campaign performance, ROI, and lead quality
• Ensure high proficiency in MS Excel for data analysis, budgeting, and reporting.

People

• Foster a performance-driven culture within the team.
• Identify training needs to improve productivity and efficiency.

Qualifications & Experience

• UG/PG in Marketing or related field. 
• Minimum 3+ years of experience in digital marketing, with a focus on large-scale real estate, commercial projects, or related sectors (luxury, automobiles, hospitality, BFSI).
• Knowledge of integrated marketing strategies, digital media channels, and database marketing.
• Proven track record of managing budgets, agencies, and vendor partnerships.
• Excellent communication, analytical, and presentation skills.

Key Competencies

• Strategic mindset with strong executional capability.
• Ability to manage multiple campaigns and stakeholders simultaneously.
• Strong financial acumen for budget planning and cost control.
• Data-driven decision-making with attention to detail.

If this aligns with your skillset and ambition, share your profile at 𝐩𝐚𝐥𝐥𝐚𝐯𝐢.𝐛𝐚𝐛𝐚𝐫@𝐱𝐚𝐧𝐚𝐝𝐮.𝐢𝐧