Manager Digital Marketing

About Glance AI

Glance AI is Glance s next-gen, generative AI-powered commerce platform that redefines how consumers discover and shop through inspiration-led, visual experiences across mobile lock screens, TV ambient surfaces, apps, and brand websites. The app is now available globally via Google Play and Apple App Store, with deeper integrations across OEMs, telcos, and retailers.

Role Overview

We are seeking a performance-driven Digital Marketing Manager or Senior Manager to lead inbound demand generation for brand onboarding. Your core objective will be to build a consistent pipeline of qualified inbound leads primarily from lifestyle and consumer brands, through LinkedIn, content marketing, thought leadership, and targeted paid/organic campaigns.

You ll work closely with the ISO and sales teams to ensure alignment on ideal customer profiles, messaging, and lead qualification frameworks.

Key Responsibilities

• Plan and execute inbound campaigns to attract lifestyle/DTC brands across key Glance AI markets.


• Develop and optimize lead generation funnels using LinkedIn (organic + paid), Meta, YouTube, and relevant B2B platforms.


• Own performance metrics including cost-per-lead (CPL), lead quality, engagement rates, and conversion to sales pipeline.


• Build brand-facing content and thought leadership to showcase Glance AI as a category-defining commerce platform.


• Craft compelling messaging for founders, brand marketers, and growth leads of DTC/lifestyle brands.


• Launch and optimize targeted paid campaigns (LinkedIn Ads, Meta Ads, Google Ads). Test different hooks, formats, and CTAs to drive maximum conversion across brand decision-makers.


• Work closely with ISO, BDR, and sales leadership to continuously refine ideal customer profile, lead scoring, and funnel velocity.

Key Requirements

• 5 8 years of digital marketing experience, preferably in B2B SaaS, performance marketing, or platform onboarding roles. Exposure to US market is preferred.


• Proven expertise in LinkedIn marketing (organic and paid) for B2B or DTC brand acquisition.


• Strong understanding of lifecycle and performance marketing funnels.


• Ability to write persuasive, brand-empathetic content for founder/marketer personas.


• Familiarity with tools like LinkedIn Campaign Manager, HubSpot/Marketo, Google Ads, Meta Ads Manager, Google Analytics, and low-code landing page tools (e.g., Webflow, Unbounce).


• Experience in fast-paced startups or navigating ambiguous environments, particularly within global or multi-market contexts, is highly preferred.