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Manager Digital Marketing

Manager Digital Marketing

Procain Consulting & Services

5 - 8 years

7 - 10 Lacs

bengaluru

Posted:None| Platform:

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Skills Required

customer acquisition information security consulting wordpress cms sem seo digital marketing crm salesforce

Work Mode

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Job Type

Full Time

Job Description

Manager - Digital Marketing - Procain Consulting & Services Manager Digital Marketing Manager Digital Marketing

Designation: Manager Digital Marketing
Location: Bengaluru
Experience: 5 -8 years (with at least 2+ years in digital leadership roles)
Qualification: Bachelor s degree in Marketing, Digital Media, Business, or Technology (MBA preferred).
Job Code: JD2208411

Job Summary:

We are seeking a strategic, data-driven, and innovation-oriented Digital Leader to drive our end-to-end digital strategy. This role will lead ROI-based performance in lead generation and portfolio growth by leveraging Mar Tech, AI-driven marketing, analytics, and omnichannel platforms.

Key Responsibilities:

Define and execute the organization s digital transformation roadmap aligned with business goals.
Drive ROI-focused lead generation campaigns across SEO/SEM, social, programmatic, influencer, and content marketing.
Own KPIs including CAC, LTV, ROAS, CTR, conversion rate, engagement, and portfolio growth metrics.
Lead Mar Tech stack implementation and optimization (CRM, CDP, CMS, Marketing Automation, Analytics tools).
Build and monitor data dashboards with real-time insights to track ROI and growth.
Drive customer journey mapping, personalization, and real-time segmentation for precision targeting.
Mentor and scale a digital-first team (performance, CRM, content, UX/UI, data science).
Collaborate cross-functionally with sales, marketing, product, and IT.

Qualifications and Skills:
Bachelor s degree in Marketing, Digital Media, Business, or Technology (MBA preferred).
5-8 years of progressive digital leadership experience (high growth/transformational environments preferred).
Expertise in Mar Tech, analytics, CX/UX, performance marketing, and ROI-based digital strategies.
Proven track record in ROI-led lead generation and portfolio growth.
Strong leadership, communication, and project management skills.

Tools and Platforms (Preferred Experience):
CRM: Salesforce, HubSpot, Zoho
Marketing Automation: Marketo, Braze, Mailchimp
Analytics: GA4, Adobe Analytics, Mix panel
CMS: WordPress, Contentful, Sitecore
AdTech: Google Ads, Meta Ads, DV360, The Trade Desk
SEO/SEM: SEMrush, Ahrefs, Google Search Console
Testing: Optimizely, VWO
Collaboration: Slack, Jira, Asana, Monday.com

Key Success Metrics:

ROI-based lead generation & portfolio growth
Digital revenue growth
Lower Customer Acquisition Cost (CAC)
Higher Return on Ad Spend (ROAS)
Uplift in Customer Lifetime Value (CLV)
Improved engagement & conversion metrics
Strong platform scalability & uptime

Dependable partner for all your Information Security and IT Infrastructure Management Services requirement.

Address

First Floor, Rathi Legacy-
Rohan Tech Park, Seetharampalya - Hoodi Road, Doddanakundi Industrial Area 2, Seetharampalya, Hoodi, Bengaluru, Karnataka 560048

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