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Manager Digital Marketing

Manager Digital Marketing

Puma

4 - 8 years

20 - 27 Lacs

Bengaluru

Posted:1 week ago| Platform:

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Skills Required

Digital Marketing Google Ads Ctr Paid Media Google Analytics Paid Marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Position Title:

Reports to:

Location:

Position Summary:

Key Objectives:

Own and optimize paid digital marketing channels, including but not limited to: Paid Search (Google, Bing), Paid Social (Meta, LinkedIn, etc.), Display, Video, and Affiliates.
Develop, execute, and scale multi-channel digital campaigns to drive customer acquisition, retention, and revenue growth.
Monitor performance using KPIs such as ROAS, CPA, CAC, CTR, and LTV; provide insights and recommendations based on data.
Manage internal and external stakeholders, including agency partners.

KPIs and qualitative measures:

Revenue
ROAS
Platform Traffic

Organizational Relationships:

Internal:
Brand Marketing, Merchandizing, Business teams
External:
Agencies and Media platforms SPOCs

Qualifications and Functional Competencies:

4+ year of experience in Digital Marketing
Prior experience of executing marketing campaigns on Google Ads platform
Comfortable with audiences and attribution thought process for optimization
Prior experience of scaling campaigns efficiently
Strong analytical & data interpretation skills.
In depth understanding of Google as media platform.
Understanding of web analytics tools (at least one of Google Analytics or Adobe Omniture)
Awareness of attribution models and ability to create a structured approach for measuring campaign impact

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