Job
Description
Position Title: Manager Social Media Marketing Reports to: Head Brand Creative & Content Location: Bangalore Position Summary: We are seeking a strategic and creative social media professional to lead PUMA India's presence across platforms like Instagram, X, YouTube, and Pinterest. This role involves developing impactful content, managing influencer collaborations, and driving engagement while ensuring brand consistency. Youll work closely with internal teams and agencies to execute campaigns, monitor performance, and optimize based on insights and trends. The ideal candidate will bring a strong understanding of content creation and curation, working closely with design and copy teams to ensure compelling, platform-specific content that reflects the brand's voice and values. Key Objectives: Social Media Strategy & Management: Develop and implement effective social media strategies to increase brand heat and engagement across all major platforms including Instagram, X, YouTube and Pinterest. You'll manage and oversee PUMA India's social media accounts, ensuring consistent brand messaging and community engagement through timely responses. You will also monitor, analyse, and report on social media performance metrics, adjusting strategies as needed to optimize results. Content Creation & Curation: Create, curate, and manage high-quality, engaging content tailored for various platforms. This includes collaborating with design and copy teams to produce compelling visuals and copy, ensuring all content aligns with brand guidelines and resonates with target audiences. You'll also develop and execute a content calendar for all brand social channels, staying updated on content formats and trends to keep our presence fresh and relevant. Influencer Marketing & Strategic Other Partnerships: Identify, onboard, and manage relevant influencers and agencies who align with campaign goals and brand values. You'll lead the end-to-end execution of campaigns, including planning, outreach, negotiation, briefing, coordination, content approval, and post-launch review. This also involves tracking deliverables, performance, and campaign ROI, while maintaining and nurturing long-term relationships with creators. Collaboration & Analytics: Work closely with internal teams across marketing, product, digital, PR, and finance, as well as external brand and creative agencies, to ensure cohesive execution of marketing campaigns. You'll track performance metrics (engagement, reach, traffic, conversions) for both social media and influencer campaigns, preparing actionable insights and optimizing based on analytics to improve future results and ROI. You will also stay updated on the latest social media trends, tools, best practices, and competitor strategies to provide strategic input. KPIs and qualitative measures: Innovative content Brand aspiration Team lead Organizational Relationships: Internal: Marketing team Qualifications and Functional Competencies: 5+ years of relevant experience in social media management, digital marketing, or brand content strategy Prior experience handling brand accounts with significant scale and engagement across Instagram, X, YouTube, Pinterest Proven track record of managing influencer campaigns and external agency partners Strong portfolio of social campaigns or brand content
