Marketing and Social Media Manager

Key Responsibilities

• Develop, plan, and execute social media strategies aligned with business and marketing goals
• Manage company profiles on platforms such as Instagram, Facebook, LinkedIn, X (Twitter), and YouTube
• Create and schedule engaging content (posts, reels, stories, videos, captions, hashtags)
• Monitor daily engagement, comments, messages, and respond in a timely and professional manner
• Coordinate with graphic designers, videographers, and content writers
• Plan and execute paid social media campaigns and promotions
• Track performance metrics and prepare monthly reports (reach, engagement, leads, growth)
• Stay updated with latest social media trends, platform updates, and competitor activities
• Manage influencer collaborations and brand partnerships (if applicable)
• Ensure brand consistency in tone, messaging, and visuals across all platforms

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field
• 3–5 years of proven experience as a Social Media Manager or similar role
• Strong understanding of social media platforms and algorithms
• Excellent content writing and communication skills
• Experience with social media tools (Meta Business Suite, Hootsuite, Buffer, etc.)
• Basic knowledge of paid ads, analytics, and campaign optimization
• Creative mindset with attention to detail
• Ability to manage multiple projects and meet deadlines

Preferred Skills (Added Advantage)

• Experience in performance marketing and lead generation
• Knowledge of graphic tools like Canva or Adobe tools
• Influencer marketing experience
• Industry experience relevant to the company

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person