Manager- Digital Analytics

Overview

We are looking for an experienced Digital Analytics Manager to lead our digital analytics function and drive strategic insights across our digital ecosystem. This role will serve as a key bridge between business stakeholders, development teams, and marketing leadership to ensure data-driven decision-making, efficient project execution, and measurable ROI.

The ideal candidate should have deep expertise in Adobe Analytics and Adobe Launch, hands-on experience in managing complex implementation projects, and the ability to guide a team while also being close to the tools. Exposure to Adobe Experience Platform WebSDK (AEP WebSDK) is a strong plus.

Key Responsibilities

• Lead Adobe Analytics and Adobe Launch implementations across multiple digital platforms (web/mobile).
• Oversee the end-to-end tagging lifecycle — from solution design, implementation, QA, to reporting and validation.
• Collaborate with key business stakeholders to scope new analytics requests, translate them into actionable technical requirements, and lead their execution.
• Manage a team of analysts and tagging specialists to ensure timely delivery, prioritization, and quality of digital analytics deliverables.
• Work closely with developers, product managers, UX teams, and marketing to embed measurement strategies across all digital initiatives.
• Develop and maintain documentation including SDRs (Solution Design References), implementation specs, and governance frameworks.
• Monitor data accuracy, troubleshoot discrepancies, and manage change control processes.
• Provide strategic insights and data storytelling to leadership to support business goals, product enhancements, and campaign performance.
• Own revenue forecasting, budgeting, and resource planning for the analytics function.
• Stay current with industry trends, Adobe product updates, and best practices in tag management and privacy compliance (GDPR, CCPA, etc.).

Required Skills & Experience

• 10–15 years of experience in digital analytics, with a strong focus on Adobe Analytics (AA) and Adobe Launch.
• Proven track record of managing end-to-end digital measurement projects for high-traffic sites and/or enterprise-level clients.
• Deep understanding of digital data layers, tagging strategies, and data governance.
• Strong experience working with stakeholders across Marketing, Product, Engineering, and Legal teams.
• Excellent project management skills with the ability to lead multiple initiatives in parallel.
• Clear understanding of business KPIs and ability to tie digital analytics outputs to business impact.
• Strong analytical mindset and problem-solving skills, including the ability to work with large datasets.
• Hands-on experience with data visualization tools (Adobe Workspace, Power BI, Tableau, etc.).
• Comfortable presenting to senior leadership and translating data into meaningful business recommendations.

Nice to Have

• Experience with Adobe Experience Platform WebSDK (AEP WebSDK)
• Familiarity with Customer Journey Analytics (CJA) and Adobe Target
• Working knowledge of JavaScript, HTML, and debugging tools (e.g., Charles Proxy, Adobe Debugger)
• Understanding of privacy regulations and consent management tools