Manager- Digital Analytics

Overview

Digital Analytics Manager

Adobe Analytics and Adobe Launch

Adobe Experience Platform WebSDK (AEP WebSDK)

Key Responsibilities

• Lead Adobe Analytics and Adobe Launch implementations across multiple digital platforms (web/mobile).
• Oversee the end-to-end tagging lifecycle — from solution design, implementation, QA, to reporting and validation.
• Collaborate with key business stakeholders to scope new analytics requests, translate them into actionable technical requirements, and lead their execution.
• Manage a team of analysts and tagging specialists to ensure timely delivery, prioritization, and quality of digital analytics deliverables.
• Work closely with developers, product managers, UX teams, and marketing to embed measurement strategies across all digital initiatives.
• Develop and maintain documentation including SDRs (Solution Design References), implementation specs, and governance frameworks.
• Monitor data accuracy, troubleshoot discrepancies, and manage change control processes.
• Provide strategic insights and data storytelling to leadership to support business goals, product enhancements, and campaign performance.
• Own revenue forecasting, budgeting, and resource planning for the analytics function.
• Stay current with industry trends, Adobe product updates, and best practices in tag management and privacy compliance (GDPR, CCPA, etc.).
  

Required Skills & Experience

• 10–15 years of experience in digital analytics, with a strong focus on Adobe Analytics (AA) and Adobe Launch.
• Proven track record of managing end-to-end digital measurement projects for high-traffic sites and/or enterprise-level clients.
• Deep understanding of digital data layers, tagging strategies, and data governance.
• Strong experience working with stakeholders across Marketing, Product, Engineering, and Legal teams.
• Excellent project management skills with the ability to lead multiple initiatives in parallel.
• Clear understanding of business KPIs and ability to tie digital analytics outputs to business impact.
• Strong analytical mindset and problem-solving skills, including the ability to work with large datasets.
• Hands-on experience with data visualization tools (Adobe Workspace, Power BI, Tableau, etc.).
• Comfortable presenting to senior leadership and translating data into meaningful business recommendations.
  

Nice to Have

• Experience with Adobe Experience Platform WebSDK (AEP WebSDK)
• Familiarity with Customer Journey Analytics (CJA) and Adobe Target
• Working knowledge of JavaScript, HTML, and debugging tools (e.g., Charles Proxy, Adobe Debugger)
• Understanding of privacy regulations and consent management tools