Manager - Brand & Content

About the Company

At Spyne, we are transforming how cars are marketed and sold with cutting-edge Generative AI. What started as a bold idea—using AI-powered visuals to help auto dealers sell faster online—has now evolved into a full-fledged, AI-first automotive retail ecosystem. Backed by $16M in Series A funding from Accel, Vertex Ventures, and other top investors, we’re scaling at breakneck speed:

• Launched industry-first AI-powered Image, Video & 360° solutions for Automotive dealers
• Launching Gen AI powered Automotive Retail Suite to power Inventory, Marketing, CRM for dealers
• Onboarded 1500+ dealers across US, EU and other key markets in the past 2 years of launch
• Gearing up to onboard 10K+ dealers across global market of 200K+ dealers
• 150+ members team with near equal split on R&D and GTM

Learn more about our products:

• Spyne AI Products - StudioAI, RetailAI
• Series A Announcement - CNBC-TV18, Yourstory

About the Role

We’re looking for a high performing Brand, PR & Community Manager to lead Spyne’s global brand and communications strategy while building a strong community of automotive dealers in India. This role blends global storytelling with on ground engagement, shaping how the industry perceives Spyne and how deeply it connects with its users.

Responsibilities

Brand & Messaging (U.S. & EU Focus)

• Own and evolve Spyne’s brand positioning and messaging across international markets.
• Ensure consistent visual identity, voice, and tone across all touchpoints.
• Collaborate with leadership, product, and design teams to shape impactful GTM campaigns and customer-facing narratives.
• Build brand playbooks for new geographies and product lines.

Public Relations & Communications

• Lead global PR strategy including product launches, funding announcements, partnerships, and founder features.
• Build relationships with Tier-1 media, journalists, and analyst networks in the U.S., Europe, and India.
• Write and manage press releases, media kits, founder bios, and op-eds.
• Partner with external PR agencies to secure consistent, high-impact coverage.
• Support leadership in building thought leadership presence through podcasts, panels, and media appearances.

Social Media Management

• Manage and grow Spyne’s presence on LinkedIn, Twitter/X, Instagram, YouTube, etc.
• Plan and execute a content calendar that aligns with brand and business goals.
• Create or coordinate the creation of high-quality multimedia content — short-form videos, reels, carousels, and customer highlights.
• Track engagement metrics and optimize content strategy for reach and relevance.

Community Building (India Focus)

• Build and nurture an engaged community of automotive dealerships in India, both online and offline.
• Organize regional dealership meetups, knowledge sessions, and experience-sharing forums.
• Launch and manage dealer WhatsApp groups, newsletters, and engagement programs.
• Identify and grow brand advocates and ambassadors from within the dealer base
• Launch a Dealer focus exhibition in India similar to the lines of NADA and NIADA in the US.

Required Skills

• 3–6 years of experience in Brand/PR/Comms roles, preferably in B2B SaaS or Mobility/Auto-Tech.
• Strong storytelling, copywriting, and media handling skills.
• Demonstrated success managing global brand initiatives and media coverage.
• Hands-on experience managing social media channels and content pipelines.
• Ground-up experience building engaged communities or customer ecosystems.
• Bonus: Experience working with U.S./EU markets or automotive domain.

Why Spyne?

• Culture:

  High-ownership, zero-politics, execution-first

• Growth:

  $5M to $20M ARR trajectory

• Learning:

  Work with top GTM leaders and startup veterans

• Exposure:

  Global exposure across U.S., EU, and India markets