Lotus Interworks - Google Tag Manager

Job Description : Google Tag Manager Location : Remote Shift Timings : 7PM - 4AM IST Role Overview We are seeking a knowledgeable and detail-oriented Google Tag Expert to join our digital marketing and analytics team. The ideal candidate will be responsible for the implementation, management, and optimization of Google Tag Manager (GTM) and related tagging solutions to ensure accurate data collection and effective marketing insights. This role requires a strong understanding of web analytics, tag deployment best practices, and data privacy standards. Key Responsibilities Implement and Manage Google Tag Manager : Set up, configure, and maintain GTM containers across multiple websites and digital platforms, ensuring tags are deployed accurately and efficiently. Tagging Strategy & Deployment Collaborate with marketing, analytics, and development teams to define tagging strategies that capture key user interactions and conversion events. Develop and deploy custom tags, triggers, and variables as needed. Data Layer Management Design and manage the data layer to ensure robust data collection, working closely with developers to integrate with website or app code. Performance Optimization Monitor tag performance and ensure that the implementation does not negatively impact website speed or user experience. Troubleshoot and resolve any issues related to tag deployment. Analytics & Reporting Integration Work with analytics platforms (e.g., Google Analytics, Google Ads, third-party tools) to ensure seamless data flow and integration, supporting data-driven decision-making. Compliance & Data Privacy Stay informed of the latest data privacy regulations and ensure that all tagging practices comply with relevant legal standards (e.g., GDPR, CCPA). Testing & Quality Assurance Conduct regular testing and audits of tag implementations using tools like Google Tag Assistant, ensuring data accuracy and proper event tracking. Documentation & Training Create comprehensive documentation for tag configurations and procedures. Provide training and support to internal teams on GTM best practices and troubleshooting. Required Skills & Qualifications Proven experience in Google Tag Manager implementation and management. Strong understanding of web analytics platforms (e.g., Google Analytics, Google Ads) and digital marketing metrics. Proficiency in HTML, JavaScript, and CSS for custom tag implementation. Familiarity with data layer design and integration within various CMS and e-commerce platforms. Experience with A/B testing, conversion tracking, and event tagging. Excellent problem-solving skills and attention to detail. Ability to collaborate effectively with cross-functional teams, including marketing, development, and analytics. Preferred Qualifications Certification in Google Analytics and/or Google Tag Manager. Experience with additional tagging solutions and marketing technology tools. Knowledge of data privacy regulations and compliance best practices. Background in digital marketing or web development. (ref:hirist.tech) Show more Show less