LinkedIn & ABM Strategist

LinkedIn & ABM Strategist

Your Role

You’ll lead the full-funnel LinkedIn and ABM motion—from account list curation to multi-channel campaign rollout to pipeline measurement.

Key Responsibilities

Strategy & Planning

• Build and validate ICP-focused account lists using LinkedIn Sales Nav, ZoomInfo, Clay, and Clearbit.
• Define ABM GTM motions tailored to funnel stages (1:Many, 1:Few, 1:1).
• Map channel mix across LinkedIn Ads, paid search, programmatic, retargeting, outbound/email, and sales enablement.

Execution & Campaign Management

• Launch and manage LinkedIn paid campaigns—TOFU to BOFU across ad formats (conversation, lead gen, retargeting).
• Set up nurture cadences using HubSpot/Salesforce flows + enable outbound playbooks via Apollo/Outreach.
• Personalize messaging using dynamic content and AI-generated copy (ChatGPT, Jasper, Copy.ai, etc.).
• Collaborate with the creative team to deliver on-brand, scroll-stopping creatives and landing pages.

Analytics & Reporting

• Track impact from account engagement → MQLs → SQLs → pipeline → revenue using HubSpot, Salesforce, Segment, GA.
• Maintain clean campaign hygiene and CRM attribution models.
• Share weekly/monthly client performance decks with actionable insights and next steps.

Client Management & Retention

• Own 3–4 client accounts, acting as the strategic lead, supported by internal media/creative resources.
• Lead weekly client calls, ensuring transparent performance discussions and roadmap alignment.
• Focus on long-term retention (12+ months) by driving continuous results, experimentation, and stakeholder trust.

You’llThrive If You Have

• 3–6 years of experience in B2B SaaS marketing with a strong focus on LinkedIn Ads and ABM execution.
• Strong knowledge of HubSpot and/or Salesforce for CRM & funnel tracking.
• Hands-on experience with tools across the ABM tech stack, including:
• CRM/Marketing Automation: HubSpot, Salesforce, Marketo, Pardot
• Intent & Enrichment: G2, Bombora, Clearbit, ZoomInfo
• Predictive & Targeting: 6sense, Demandbase
• Sales Enablement: Vidyard, Highspot
• Analytics: Segment, GA, Tableau, Power BI
• Ability to scrape, enrich, and segment high-fit account lists from various sources.
• Comfort using AI tools to scale creative/copy production.
• Strong written/verbal communication—comfortable driving client discussions independently.
• Proven experience retaining client accounts for 12+ months through strategy and results.

KPI Expectations

• Successfully manage 3–4 SaaS client accounts.
• Ensure minimum 12-month client retention by owning strategy, execution & reporting end-to-end.
• Achieve consistent pipeline impact—measured by SQLs, deal value, and revenue contribution.