Lifecycle CRM Specialist – Email Acquisition

Job Description

Experience : 5.00 + years Salary : AUD 30000.00 / year (based on experience) Expected Notice Period : 15 Days Shift : (GMT+10:00) Australia/Brisbane (AEST) Opportunity Type : Remote Placement Type : Full Time Indefinite Contract(40 hrs a week/160 hrs a month) (*Note: This is a requirement for one of Uplers' client - Compare Club) What do you need for this opportunity? Must have skills required: insurance, Email, HTML / CSS, SQL, Tableau Compare Club is Looking for: Job Title Lifecycle CRM Specialist – Email Acquisition Department Marketing Reports To Lifecycle CRM Manager Location Remote (aligned to Australian business hours) Position Summary Compare Club is looking for a high-performing Lifecycle CRM Specialist with strong expertise in email acquisition marketing to join our marketing team. This is a tactical, hands-on role focused on planning and executing multi-channel campaigns (email, SMS, push, in-app) that drive new customer acquisition and maximise database value. You’ll own campaign execution, optimise journey performance, and lead strategic segmentation initiatives using tools like Braze, Liquid, HTML, SQL, Tableau, and Figma. You must have a strong grasp of email deliverability, be detail-oriented with QA, and bring a commercial mindset to lifecycle execution. We’re seeking someone who thrives on automating behavioural journeys, is highly organised with impeccable campaign calendar ownership, and can activate and monetise the database across multiple products and member needs. Responsibilities Build and execute acquisition-focused, multi-channel campaigns across email, SMS, push, and in-app Automate and optimise journeys in Braze using Canvas, Liquid logic, and segmentation filters Present and maintain a forward-looking campaign calendar (minimum 4 weeks of content and cadence) Activate dormant records and improve addressability using behaviour- and need-based segmentation Implement A/B and multivariate testing; document learnings and apply optimisation Monitor campaign results and report insights using Tableau and SQL Ensure strong email deliverability through list hygiene, IP/domain management, and compliance with SPF, DKIM, DMARC Manage sunset policies and suppression strategies to improve engagement metrics Collaborate with design and content teams to deliver high-quality, personalised creative About You 5+ years of hands-on email acquisition and lifecycle marketing experience Expert user of Braze, including journey automation, Liquid, and Canvas Proven track record in building behavioural acquisition journeys and nurturing new leads Confident managing campaign calendars with strong attention to scheduling and planning Strong HTML/CSS skills for email QA and template refinement Proficient in Tableau, SQL, and performance reporting Excellent understanding of ESP rules, spam filter logic, and deliverability optimisation Commercially driven and proactive in activating dormant or under-utilised data segments Creativity and having a crack is at the core of what we do. You will have to include/implement a test and learn methodology into your strategy, Comfortable working independently, with overlap to AEST hours Excellent communication and collaboration skills for working with cross-functional teams. Able to work across both strategy & execution Strong analytical skills, including managing data, developing insights and communicating results Stakeholder management: you will work with diverse stakeholders, including seniority and objectives management. Time management: you will need to be able to manage your time and priorities Organised and Methodical - Ability to prioritise effectively: You will have subject matter responsibility for campaign execution across several of our businesses. Effective communicator: We work better as a team. You will regularly give and receive feedback from your manager and peers. Self-motivated, positive attitude. Collaborative, curious, and unafraid to share insights that push the team towards continuous improvement. Aptitude to learn new tools and software quickly How to apply for this opportunity? Step 1: Click On Apply! And Register or Login on our portal. Step 2: Complete the Screening Form & Upload updated Resume Step 3: Increase your chances to get shortlisted & meet the client for the Interview! About Uplers: Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement. (Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well). So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!