About Medhavi Skills University
Medhavi Skills University (MSU) is a government-notified private skills university established under a State Act in Sikkim, dedicated to promoting quality skill education and entrepreneurship integrated with higher education. Recognised by the University Grants Commission (UGC) and established in 2021, MSU is a pioneering institution in converging the skilling ecosystem with higher education and is aligned with the vision of the National Education Policy 2020 (NEP 2020).MSU works closely with industries and Skill Development Institutes to design work-integrated courses, embedding on-the-job training and internships directly within the curriculum. As a recognised Awarding Body under the National Council for Vocational Education & Training (NCVET) and empanelled with the Directorate General of Training (DGT), MSU is an anchor partner of the National Skill Development Corporation (NSDC) and the Project Management Unit (PMU) of NSDC International. Together with government and industry, MSU is committed to preparing India’s youth for the future of work.
About Medhavi Group
Medhavi Group is a leading force in India’s education and skilling ecosystem, on a mission to ensure that every person can gain skills employers pay for. We work across sectors, industries, and job roles to create opportunities that change people’s economic trajectory and help them achieve sustainable careers.Through our flagship institutions - Medhavi Skills University (MSU), Medhavi Aspire, Medhavi Foundation - and multiple specialised verticals, we partner with government, industry, and educational bodies to co-create programs that run inside industry as well as on campuses across the country.With a strong presence in Kolkata, Delhi, Gurugram, Pune, and Bangalore, our pioneering models - WISE (Work-Integrated Skill-based Higher Education) and “Industry as Campus” - bring academia and industry together. These models enable students to access hands-on learning, industry-recognised certifications, and future-ready skills, while employers benefit from improved workforce retention, reduced attrition, and higher productivity.
For more information, visit https://msu.edu.in
Role Overview:
The role owns video as both a performance and brand growth engine — from reels that drive discovery to explainers that build trust, ads that convert, and event films that shape reputation. This is a hybrid creative–strategic role for someone who thrives on experimentation, understands the mechanics of storytelling, and knows how to translate emotion into engagement. You’ll lead a dynamic video team that switches between formats, audiences, and platforms daily — ensuring that every campaign has video at its core.In addition to traditional production, you’ll be among the first in the organisation to build and deploy fully AI-generated videos — creating high-quality explainers, product demos, and event content without needing cameras, studios, or large production budgets. The role combines creative direction, data-led iteration, and a hands-on approach to building Medhavi’s video-first brand narrative.
Key Responsibilities:
-
Oversee planning, shooting, editing, and deployment of all video assets across channels.
-
Lead the creation of AI-generated videos for explainers, campaigns, testimonials, and internal storytelling — leveraging tools like Runway, Pika, Synthesia, or HeyGen.
-
Mentor video editors and producers, ensuring brand and creative consistency across outputs.
-
Collaborate with Social Media for reels/stories, Growth for ads and campaigns, and PR/Brand for event and leadership content.
-
Approve scripts, storyboards, and voiceovers with the Copy Lead prior to production.
-
Build and maintain the video playbook, covering formats such as testimonials, reels, explainers, leadership talks, and events.
-
Run structured experiments with new video formats, transitions, and emerging storytelling trends.
-
Use AI video editing and enhancement tools for subtitling, resizing, voice modulation, dubbing, and scene generation.
-
Maintain a centralised and searchable library of raw footage, AI assets, templates, and published content.
-
Analyse performance data (CTR, watch time, conversion) and implement creative optimisations.
-
Collaborate with Martech and Analytics teams to connect video performance with funnel impact.
Key Metrics:
-
Engagement rate (views, watch time, average retention).
-
CTR uplift and conversion improvement from video-embedded campaigns.
-
% of videos delivered on time and on budget.
-
No. of innovative or AI-first formats tested each quarter.
-
Stakeholder satisfaction and quality score for deliverables.
-
% adherence to brand, tone, and storytelling guidelines.
-
% of assets produced using AI tools (vs. traditional production).
-
Cost/time efficiency improvement via automation.
-
Impact on MQLs, enrolments, or partner leads.
-
Volume and variety of assets delivered per month.
Qualifications & Skills Required:
-
6–9 years leading video production for high-growth brands or creative agencies.
-
Proven expertise in both short- and long-form storytelling tied to measurable outcomes (CTR, conversions, retention).
-
Deep familiarity with AI video tools such as Synthesia, Runway, Pika Labs, HeyGen, and Descript for end-to-end generation and editing.
-
Hands-on experience with traditional production workflows (shoot planning, editing, post-production).
-
Strong grasp of creative direction, lighting, audio, and post-processing — even when simulated through AI.
-
Proficiency in Adobe Creative Suite or equivalent editing tools.
-
Strong data orientation with the ability to link creative performance to funnel metrics.
-
Degree/Diploma in Film, Media, Visual Communication, or Design preferred; certifications in AI or creative tech are a plus.
-
A creative technologist at heart — equally comfortable directing human shoots and designing AI-powered video systems that scale storytelling.
What We Offer
-
Being a key player in something potentially massive and world-changing
-
Competitive salary and incentive structure, best in the industry.
-
Opportunities for professional development and growth.
-
A supportive and collaborative work environment.
-
The chance to make a meaningful impact on the careers and lives of working professionals.
How to Apply
-
Interested candidates should submit a resume and cover letter detailing their qualifications and experience at mailto:careers@msu.edu.in at earliest possible.
-
Medhavi Skills University is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
