Long/Short Form Copywriter

Job Description

About Medhavi Skills University: Medhavi Skills University (MSU) is a government-notified private skills university established under a State Act in Sikkim, dedicated to promoting quality skill education and entrepreneurship integrated with higher education. As a pioneering institution in the convergence of the skilling ecosystem with higher education, MSU aligns with the National Education Policy, 2020 (NEP 2020). Recognized by the UGC and established in 2021, MSU collaborates with industries and Skill Development Institutes to offer work-integrated courses, embedding on-the-job internships and training within the curriculum. MSU is a recognized Awarding Body under the National Council for Vocational Education & Training (NCVET) and is empaneled with the Directorate General of Training (DGT). As an anchor university partner with the National Skill Development Corporation (NSDC) and the Project Management Unit (PMU) of NSDC International, MSU is committed to preparing youth for the future workspace by coworking with industry partners to design and implement demand-driven programs. About MSU WISE: Medhavi Skills University (MSU) has launched the WISE initiative to enhance employability and support job creation by equipping individuals with industry-relevant theoretical knowledge and on the-job training. This initiative fosters collaborative efforts between MSU and various industries, creating a mutually beneficial relationship. Through the concept of "Industry as Campus," students gain a competitive edge by acquiring practical skills directly from industry experts. For industries, this partnership results in better employee retention, reduced attrition rates, and increased productivity. By collaborating with over 100+ industry and skill partners, including prominent names like NIFD Global, IHG, AEQUS, iACE, AIHBA, WLRS Ireland, NHQ Studios, B4M Entertainments, and IGJ, MSU is making significant strides towards closing the skill gap. This approach not only enhances employability but also promotes entrepreneurship across diverse sectors, ultimately contributing to a skilled and capable workforce. For more information, visit: https://msu.edu.in/wise https://msu.edu.in https://crux.msu.edu.in Role Overview: We’re looking for a confident and adaptable Copywriter who can write both long-form and short-form content with equal impact. From persuasive campaign copy and crisp web content to thought leadership articles, case studies, and blogs — this role demands a writer who can switch tones, styles, and formats with ease. Key Responsibilities: Write compelling long-form content: blogs, articles, web pages, whitepapers, brochures, and case studies. Develop sharp, short-form copy for ads, banners, emailers, headlines, captions, and CTAs. Translate complex educational and institutional offerings into accessible, benefit-driven messaging. Maintain a consistent tone and brand voice across all content formats and audience touchpoints. Collaborate with design, video, digital, and product teams to create cohesive marketing assets. Proofread and edit content to ensure clarity, consistency, and high editorial quality. Stay informed about industry trends, competitors, and new content formats. Qualifications & Skills Required: Bachelor’s degree in Business, Marketing, Education, or a related field. Master degree will be an added advantage. 2 to 4 years in content writing or copywriting roles, preferably across B2B and B2C contexts Strong writing skills across diverse formats with the ability to balance depth and brevity Excellent command of English and a sharp eye for structure, clarity, grammar, and tone Ability to work on multiple briefs simultaneously and manage timelines A strong portfolio demonstrating writing range across long and short formats Self-driven, organized, and comfortable with quick turnarounds Preferred but not mandatory: Background in education, EdTech, skilling, or CSR communications Familiarity with SEO writing principles and content structuring Understanding of digital performance metrics and content strategy Experience collaborating in fast-paced, cross-functional teams What We Offer Being a key player in something potentially massive and world-changing Competitive salary and incentive structure, best in the industry. Opportunities for professional development and growth. A supportive and collaborative work environment. The chance to make a meaningful impact on the careers and lives of working professionals. How to Apply Interested candidates should submit a resume with cover letter and portfolio detailing their qualifications and experience at careers@msu.edu.in at earliest possible.