Lead Sales Specialist – Social Media

Department: Sales & Marketing

Location: Mayapuri, New Delhi

Position Overview

The Lead Sales Specialist – Social Media is responsible for developing and executing strategic sales initiatives that promote the company’s social media marketing services. This role involves identifying client needs, crafting tailored solutions, and closing deals that drive business growth. The ideal candidate will have a proven track record in digital sales, a strong understanding of social media platforms, and the ability to lead a small sales team while collaborating with marketing and creative departments to ensure campaign success.

Key Responsibilities

Sales Strategy & Execution

• Develop and implement effective strategies to achieve monthly and quarterly social media sales targets.
• Identify market trends and opportunities to expand service reach.

Client Prospecting & Consultative Selling

• Identify, qualify, and engage potential clients seeking to grow their brand through social media marketing.
• Understand client objectives and present customized social media marketing packages that meet business goals.

Collaboration & Campaign Success

• Partner with creative, marketing, and analytics teams to ensure successful execution of client campaigns.
• Monitor campaign performance and ensure client satisfaction throughout the project lifecycle.

Lead & Pipeline Management

• Manage leads effectively using CRM tools—track progress, maintain accurate records, and convert leads into successful deals.

Presentation & Negotiation

• Deliver persuasive sales presentations and proposals.
• Negotiate contracts and close deals in alignment with client budgets and company profitability goals.

Performance Analysis & Up selling

• Analyze campaign performance metrics, prepare reports, and identify upselling opportunities for existing clients.

Team Leadership & Mentorship

• Guide and mentor junior sales representatives, sharing best practices for social media solution selling.

Core Competencies & Skills

• Deep understanding of all major social media platforms.
• Strong knowledge of social media advertising, content trends, and analytics tools.
• Excellent communication, interpersonal, and negotiation skills.
• Proficiency in CRM systems and sales pipeline management.
• Analytical mindset with the ability to interpret campaign ROI and engagement metrics.
• Creative problem-solving skills and adaptability to evolving digital trends.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2–5 years of proven experience in sales, business development, or social media/digital marketing.
• Demonstrated ability to achieve or exceed sales targets within the digital marketing domain.
• Familiarity with paid social media tools.

Job Type: Full-time

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits:

• Paid sick time
• Provident Fund

Work Location: In person