Lead - Outbound Demand Gen (SMB)

Fleetx

4 - 7 years

20 - 25 Lacs

gurugram

Posted:4 weeks ago| Platform:

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Skills Required

lead generation outbound sales smb sales saas sales demand generation sdr hunting prospecting b2b sales lead qualification whatsapp marketing cold calling apollo software sales

Work Mode

Work from Office

Job Type

Full Time

Job Description

Description -

Key Responsibilities-

Own SMB outbound strategy: Design and execute scalable outbound programs targeting transporters, fleet owners, and logistics SMBs.
Scale demand generation: Build repeatable systems that drive a predictable top-of-funnel pipeline through automation and experimentation.
Team leadership: Manage and coach a team of 5-7 SDRs to consistently achieve MQL and SQL targets.
Automation & tooling: Implement and optimize workflows across CRM, WhatsApp, and automation tools (LeadSquared, Apollo, WhatsApp Business API, etc.).
AI-driven outreach: Use AI-based tools for prospect research, personalization, and campaign optimization.
WhatsApp-first campaigns: Create and scale conversational outreach campaigns combining WhatsApp, email, and voice touchpoints.
Data & performance tracking: Monitor funnel performance, run experiments, and improve conversion rates and ROI.

What Were Looking For -

5+ years of experience in demand generation or outbound sales, with at least 23 years in SMB SaaS.
Proven experience in scaling lead generation engines — from setting up systems to optimizing for efficiency and conversion.
Hands-on experience with CRM and automation tools like LeadSquared, Apollo, or WhatsApp API-based platforms.
Strong understanding of high-volume SMB outbound funnels, conversion metrics, and growth levers.
Analytical, experiment-driven, and comfortable with fast iteration.
Excellent communication, leadership, and team development skills.
Hustle mindset — thrives in a fast-paced, high-growth environment.

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