Lead Generation Specialist

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About the Role

Lead Generation Specialist

Key Responsibilities

• Generate qualified B2B leads in the US region through cold calling, email outreach, LinkedIn, intent data, and other outbound activities.
• Research target accounts and identify key decision-makers to build accurate and targeted prospect lists.
• Execute multi-channel prospecting campaigns: email sequences, social selling, calling, and marketing automation.
• Qualify leads based on fit, need, budget, authority, and timeline (BANT).
• Schedule appointments and product demos for US-based Account Executives.
• Maintain and update CRM tools (HubSpot, Salesforce, etc.) with accurate records.
• Collaborate with the marketing team to refine messaging and improve campaign performance.
• Track, analyze, and report weekly lead generation metrics and conversion ratios.
• Understand product offerings and articulate value propositions clearly to US prospects.

Required Skills & Qualifications

• 1–5+ years of experience in lead generation, SDR, or inside sales for the

  US IT market

  .
• Strong knowledge of B2B SaaS or IT product sales.
• Hands-on experience with CRM and outreach tools (LinkedIn Sales Navigator, Apollo, ZoomInfo, Outreach, Salesloft, etc.).
• Excellent verbal and written communication skills suitable for US clients.
• Proven ability to run outbound campaigns and meet lead-generation targets.
• Strong research and prospecting skills with a focus on high-intent leads.
• Self-motivated, target-driven, and comfortable working in US time zones.

Preferred Qualifications

• Experience generating mid-market or enterprise leads.
• Familiarity with ICPs (Ideal Customer Profiles) and buyer persona creation.
• Basic understanding of cloud, SaaS, AI/ML, cybersecurity, or IT infrastructure.
• Ability to craft basic outreach content (emails, scripts, LinkedIn messages).