Lead Generation Specialist

Experience:

Location:

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Role Overview

Outbound Automation & Lead Generation Specialist

Fluent English is mandatory.

SDR Manager

Key Responsibilities

• Own Apollo.io setup end-to-end: sequences, workflows, delays, sending schedules, mailbox integration, domain warm-up, and CRM sync.
• Build segmented prospect lists using persona filters, technographics, intent data, and enrichment tools.
• Leverage additional automation platforms such as

  Reply.io

  ,

  Clay

  , or similar tools to scale outreach and enrichment workflows.
• Execute personalised, multi-channel outbound campaigns across email, calls, and LinkedIn.
• Manage all follow-ups & nurture paths to maximise conversion.
• Track and optimise key campaign metrics: open rates, CTR, replies, positive responses, meetings booked, and bounce rates.
• Maintain strong data hygiene and ensure accurate CRM/Apollo records at all times.
• Collaborate with sales & marketing to refine ICP, messaging frameworks, and target lists.
• Provide regular, data-driven reports on outreach performance and pipeline contribution.

Performance KPIs

• Meetings Booked
• Sequences Launched
• Reply Rate
• Positive Replies
• Bounce Rate
• List Accuracy

Required Skills

• 4–5 years in Business Development, Lead Generation, SDR, or similar B2B roles.
• Strong, practical command of

  Apollo.io

  (sequences, workflows, enrichment, reporting).
• Experience using

  Reply.io, Clay

  , or similar outbound automation and enrichment platforms.
• Excellent spoken & written English (non-negotiable).
• Hands-on experience with cold outbound, personalisation, deliverability management, and A/B testing.
• Strong analytical mindset and ability to manage multiple outbound streams.

Good to Have

• Multi-channel outbound experience (Email + Calls + LinkedIn).
• Familiarity with CRMs: HubSpot, Salesforce, or Zoho.
• Understanding of ICP refinement, intent data, and sales funnels.
• Experience with omnichannel automation tools and data orchestration workflows.

Growth Opportunities

• Fast-track promotion to

  SDR Manager

• Ownership of outbound automation and experimentation strategy
• Expansion into ABM, intent-driven outreach & omnichannel workflows
• Opportunity to mentor junior SDRs as the team scales