Lead Generation Specialist

Job Summary:

We are seeking an experienced and results-driven Lead Generation Specialist with a minimum of 3 years in B2B/B2C lead generation, demand generation, or sales development. The ideal candidate will be responsible for identifying, qualifying, and nurturing leads through various digital channels, contributing directly to the sales pipeline and company growth.

Key Responsibilities:

- Develop and execute lead generation strategies to attract high-quality leads through outbound and inbound marketing channels.

- Research target markets and identify key decision-makers using tools like LinkedIn Sales Navigator, ZoomInfo, Apollo, or similar.

- Run email marketing campaigns and cold outreach strategies to generate qualified leads.

- Qualify leads based on established criteria and pass them to the sales team using CRM systems (e.g., HubSpot, Salesforce).

- Collaborate with marketing and sales teams to align lead generation goals with company objectives.

- Monitor and report on campaign performance using analytics tools; optimize campaigns for better ROI.

- Maintain and update the lead database with accurate and current information.

- Conduct A/B testing on messaging, formats, and content to improve engagement and conversions.

Required Skills and Qualifications:

- 3+ years of proven experience in lead generation, business development, or demand generation.

- Solid understanding of B2B sales cycles and decision-making structures.

- Strong experience using CRM and lead generation tools (e.g., HubSpot, Salesforce, LinkedIn Navigator, Apollo).

- Excellent written and verbal communication skills.

- Proficiency in email marketing, data scraping, prospecting tools, and marketing automation platforms.

- Strong analytical skills and attention to detail.

- Self-starter with the ability to work independently and collaboratively.