Lead Generation Specialist

Marketing & Content Growth Lead (B2B + B2C)
Join Bearish — Where Intelligent Systems Meet Bold Brands

Remote | Full-Time or Part-Time | Competitive Compensation + Commission Options

At Bearish, we don’t just build software — we build the future of work, style, finance, and storytelling. From our flagship B2B platform Bearish OS (used by Fortune 500 teams) to breakout B2C products.

We’re looking for a Marketing & Content Growth Lead — a sharp, full-stack marketer who thrives on owning the strategy and execution of content creation, lead generation, organic growth, and email marketing across multiple product lines.

What You'll Do

1. Content Creation & Strategy

• Craft high-converting content across platforms (LinkedIn, X, Instagram, Medium, YouTube Shorts)
• Turn product features into emotional, story-driven narratives for both founders and consumers
• Write compelling landing pages, lead magnets, case studies, newsletters, and scripts

2. Lead Generation & Funnel Building

• Build, test, and optimize organic funnels that drive B2B and B2C leads
• Develop and manage cold outreach email campaigns (yes, from scratch — we’re not buying lists)
• Identify ICPs for each product and segment lead databases accordingly

3. Organic Growth & Email

• Grow targeted email lists across products through smart content, giveaways, partnerships, and value-driven hooks
• Design and run outbound email sequences using intelligent personalization tools
• Launch re-engagement and nurture campaigns that actually convert

4. Social Media & Community Presence

• Grow each brand’s organic social following through sharp, on-brand daily posts
• Manage or oversee social scheduling, comment engagement, and trend-surfing
• Identify partnership and viral opportunities across niches

5. Analytics & Optimization

• Track what’s working (and ruthlessly kill what’s not)
• Use data to inform headlines, formats, post timing, and lead flow improvements

Who You Are

• Creative storyteller with a performance mindset — you know how to grab attention and drive action
• Deeply curious — you research your audience until you get them
• Hands-on operator — you're not just delegating, you're building the system
• Builder over bureaucrat — you move fast, think clearly, and want ownership
• Experience working in early-stage startups, especially across B2B and B2C
• Bonus: You’ve run or scaled a newsletter, managed a personal brand, or helped a product go viral with $0 ad spend

Products You'll Touch

• Bearish OS: Enterprise operating system replacing 250+ workplace tools — HR, Messaging, CRM, Video, Calendar
• Stealth: AI-powered style assistant
• And more in stealth — from AI finance to global mediation

Tools We Use

• Beehiiv, Substack, ConvertKit, Lemlist, Instantly
• GPT-4o, Claude, and custom in-house AI content tools

Why Bearish

We’re an independent, profitable company with real traction — not a hype factory. You’ll work directly with the founders in a fast, honest, visionary team. We ship. We think long-term. And we never settle for average.

This is not an agency role. This is your chance to leave a mark.

Job Type: Full-time

Pay: ₹9,834.05 - ₹39,902.29 per month