Lead Generation & Retention Specialist

Designation-

Employment Type:

Location:

Position Overview-

Lead Generation Specialist

Key Responsibilities-

Lead Generation

• Identify, research, and qualify for new B2B prospects across targeted industries.
• Build and manage lead lists using tools like LinkedIn, Apollo, ZoomInfo, and CRM platforms.
• Execute outbound outreach campaigns (email, WhatsApp, LinkedIn) to generate high-intent leads.
• Collaborate with the sales team to hand off qualified leads and support conversions.

Retention Marketing

• Develop and execute retention strategies for existing B2B clients to increase engagement and repeat business.
• Set up and optimize retention journeys across email, SMS, WhatsApp, and loyalty programs.
• Track customer health metrics, segment audiences, and personalize communication flows.
• Monitor churn signals and proactively activate win-back campaigns.

Campaign Strategy & Execution

• Work with marketing to create outreach content, nurture sequences, and retention workflows.
• Conduct A/B tests to enhance open rates, conversions, and retention KPIs.
• Maintain accurate reporting dashboards on lead quality, campaign performance, and retention metrics.

Cross-Functional Collaboration

• Align closely with the Sales, CRM, Content, and Product teams to ensure smooth lead flow and consistent messaging.
• Share insights on customer behavior trends and retention opportunities.

Required Skills & Qualifications-

• 2+ years of experience in

  B2B lead generation

  ,

  CRM

  , or

  retention/ lifecycle marketing

  .
• Strong understanding of CRM tools (HubSpot, Salesforce, Klaviyo, Braze, MoEngage, or similar).
• Hands-on experience with email marketing, WhatsApp journeys, automation flows, and segmentation.
• Excellent communication and copywriting skills for B2B outreach.
• Data-driven approach with the ability to analyze reports and optimize campaigns.
• Ability to work independently and meet lead-gen & retention targets.

Preferred Skills-

• Experience in SaaS, digital marketing, or worked with International Businesses.
• Knowledge of A/B testing, customer journey mapping, and campaign analytics.
• Familiarity with marketing automation tools and audience-building platforms.

Key KPIs

• Lead quality & conversion rate
• Cost per lead
• Engagement rate across retention journeys
• Repeat purchase/renewal rate
• Reduction in churn
• Database growth & segmentation accuracy