Lead Generation Executive

The Loan and Credit Card Sales Executive is responsible for aggressively driving the sales of the bank/financial institution's loan and credit card products. This role involves identifying and acquiring new customers, understanding their financial needs, presenting suitable product solutions, and ensuring a high standard of customer service and regulatory compliance throughout the sales cycle. Key Responsibilities 1. Sales and Business Development Achieve Sales Targets: Consistently meet or exceed monthly, quarterly, and annual sales targets for various loan (e.g., personal, auto, home) and credit card products. Lead Generation: Proactively source new customers through various channels, including cold-calling, referrals, networking, roadshows, and tapping into walk-in traffic. Client Consultation: Conduct thorough needs assessments to understand the financial situation and requirements of prospective clients. Product Pitching: Clearly explain the features, benefits, terms, and pricing of different loan and credit card options, guiding customers to the most suitable product. Cross-Selling: Identify opportunities to cross-sell other banking or financial products based on customer eligibility and need. 2. Application and Compliance Application Processing: Assist customers in accurately completing application forms and collecting all necessary supporting documents (e.g., identity proof, income statements). Due Diligence: Conduct preliminary checks on customer eligibility and creditworthiness before submission. Documentation Management: Ensure all applications and documentation are complete, accurate, and comply with company policies and regulatory requirements. Follow-up: Track applications from submission to approval and disbursement/issuance, intervening promptly to resolve any issues or deficiencies. 3. Customer Service and Relationship Management Relationship Building: Develop and maintain strong, long-lasting relationships with clients to foster trust, loyalty, and repeat business/referrals. Query Resolution: Provide exceptional customer service by addressing all product-related inquiries, issues, or complaints in a timely and professional manner. Activation: Follow up with new credit card customers to ensure card activation and encourage initial usage. 4. Reporting and Administration Pipeline Management: Maintain accurate and up-to-date records of all sales activities, customer interactions, and pipeline status in the Customer Relationship Management (CRM) system. Reporting: Prepare and submit regular sales reports, including daily/weekly activity summaries and performance against targets, to management. Market Knowledge: Stay updated on the latest financial products, market trends, and competitor offerings.