Lead Fashion Designer

Role Summary:

Lead Fashion Designer

Key Responsibilities:

Creative Direction – Two Brands, One Philosophy,

• Drive seasonal design direction for 

  Eliius (contemporary/wearable elegance)

   and 

  NBYO (youth-driven, streetwear-inspired garments and activewear)

  .
• Ensure collections reflect a 

  shared commitment to sustainability

  , circularity, and ethical production, while meeting the unique aesthetic and lifestyle needs of each brand's audience.
• Develop cohesive mood boards, color stories, and fabric narratives for each season.

Research & Innovation

• Conduct trend, customer, and competitor research focused on sustainable fashion innovations, responsible textiles, and consumer behavior.
• Identify opportunities to incorporate 

  low-impact materials, zero-waste design

  , and 

  regenerative practices

  .

Design Development & Execution

• Translate concepts into design sketches, CADs, tech packs, and final product specifications.
• Select 

  certified sustainable fabrics, trims

  , and finishes for each collection in coordination with sourcing and production.
• Lead sample reviews and iterate on fit, construction, and design improvements.

Cross-Functional Collaboration

• Partner with pattern makers, technical designers, sourcing, and production teams to align design with manufacturing capabilities.
• Collaborate with marketing and brand teams to translate product design into compelling visual storytelling, photoshoots, and campaigns.

Team Management & Leadership

• Supervise and mentor junior designers, freelancers, and interns.
• Delegate tasks across both brand pipelines while maintaining timelines and creative integrity.
• Promote a collaborative, values-driven design culture rooted in purpose and innovation.

Qualifications:

• Bachelor’s degree in Fashion Design or equivalent; postgraduate studies in Sustainable Design a plus.
• 6+ years of experience in fashion design, with 2+ in a lead or senior role.
• Experience designing across 

  multiple brand aesthetics

  , ideally including 

  contemporary fashion

   and 

  streetwear/athleisure

   for both men and women
• Deep understanding of 

  sustainable materials

  , ethical sourcing, and circular design models.
• Proficient in Adobe Creative Suite (Illustrator, Photoshop), PLM or PDM systems, and CAD sketching.
• Excellent sense of silhouette, construction, color, and market trends.
• Strong communication, leadership, and time-management skills.

Preferred Traits:

• Passionate advocate for sustainability in fashion—not just in materials but also in production, packaging, and lifecycle thinking.
• Visionary yet practical—able to create runway-worthy ideas that work in real-world production.
• Detail-oriented and quality-obsessed, with a keen understanding of consumer expectations.