Lead - Digital, Performance Marketing & Media Strategy

Job Title:

Summary:

THE HOUSE OF ABHINANDAN LODHA (HOABL)

The House of Abhinandan Lodha (HoABL) was founded in 2020, is India’s largest branded land developer, revolutionising real estate transactions through security, technology, transparency, and convenience. HoABL specialises in branded plots, offering a completely hassle-free virtual experience (i.e. selling land to its customers without any physical interaction with them) which is a first in India and probably even globally, while also pioneering the democratisation of land ownership by making this asset class accessible to a wider base of aspiring buyers across the country.

In just five years, HoABL has sold about 12 million sq.ft. of developed land—all without meeting a single customer face-to-face and ahead of promised timelines—and has around 30 million sq.ft. under active development. The company has expanded its footprint across prime locations such as Alibaug, Anjarle, Ayodhya, and Vrindavan, Dapoli, Goa, Khopoli, Nagpur, and Neral in Maharashtra, with upcoming developments in Amritsar, Shimla, and Varanasi.

HoABL has swiftly gained prominence by focusing on plotted developments in key locations where the governments are focused on quality infrastructure, offering a seamless and transparent experience to investors and homebuyers alike.

With plans to be in 48 cities nationwide, HoABL is tapping into the growing demand for plotted developments driven by existing and upcoming infrastructure projects and the appeal of tourist destinations. HoABL’s customer base of over 6,000 investors spans 27 countries, 23 states, and 107 cities—including India’s top metros and international hubs such as New York, London, Singapore, Dubai, Sydney, Tokyo, and Toronto—underscoring the company’s scale, trust, and credibility in the land ownership space. The majority of HoABL’s customers are salaried professionals (~45%) largely CEO’s and CXO’s, independent professionals (~20%), with the balance comprising entrepreneurs and business owners—reflecting a diverse yet aspirational customer profile.

Positioning itself as a tech company within the real estate sector, HoABL is a business built from scratch and unlike many new-age start-ups, HoABL has never incurred a loss nor engaged in cash burning.

HOABL has also recently forayed into Vertical Real Estate Development in Mumbai with two marquee projects in South Mumbai and one with Mittal Builders the North Mumbai totalling the commitment to 3.1mn sqft.

Key Responsibilities

digital performance marketing roadmap

- Own and scale customer acquisition across digital channels (paid search, paid social, programmatic, affiliates, display, video, etc.), driving ROI and growth.

media strategy and planning

- Manage day-to-day performance campaigns monitoring, optimizing, and improving CAC, CTR, CPL, and LTV metrics.

technology integration, automation, and analytics

- Partner with brand, sales, product, and presales teams to ensure digital marketing is embedded into business objectives.

- Build and mentor a high-performing team of digital marketers while managing external agencies and partners for delivery excellence.

strategic differentiator

digital-led customer propositions

brand awareness, lead generation, and revenue contribution

Competencies

performance marketing

business goals with digital levers

media planning & buying

data analytics, reporting, and optimization skills

- Strong project management and leadership skillsable to lead cross-functional initiatives and manage agencies/vendors.

scaling digital engines

Qualifications & Experience

- MBA/Engineering from a Tier 1 or Tier 2 institute preferred.

10-15 years of experience

customer acquisition metrics (CAC, LTV, ROI)

- Prior experience in leading digital marketing teams and managing large-scale budgets and agencies.