Lead - Digital, Performance Marketing & Media Strategy

Role Overview

Key Responsibilities

• Define, plan, and execute the

  digital performance marketing roadmap

  , aligned with overall business, sales, and brand objectives.
• Own and scale customer acquisition across digital channels (paid search, paid social, programmatic, affiliates, display, video, etc.), driving ROI and growth.
  
• Lead

  media strategy and planning

  , ensuring optimal media mix and budget allocation across channels.
• Manage day-to-day performance campaigns monitoring, optimizing, and improving CAC, CTR, CPL, and LTV metrics.
  
• Drive

  technology integration, automation, and analytics

  for campaign management, revenue tracking, and funnel optimization.
• Partner with brand, sales, product, and presales teams to ensure digital marketing is embedded into business objectives.
  
• Build and mentor a high-performing team of digital marketers while managing external agencies and partners for delivery excellence.
  
• Track competitor moves, market trends, and global best practices to continuously evolve HoABLs digital engine as a

  strategic differentiator

  .
• Identify and implement monetizable

  digital-led customer propositions

  and innovations in performance marketing.
• Deliver measurable impact across

  brand awareness, lead generation, and revenue contribution

  through digital and media channels.

Competencies

• Strong expertise in

  performance marketing

  across paid media, social, programmatic, and new-age platforms.
• Proven ability to connect

  business goals with digital levers

  and deliver measurable ROI.
• Strong

  media planning & buying

  knowledge with a customer acquisition and growth mindset.
• Excellent

  data analytics, reporting, and optimization skills

  ; comfortable working with marketing automation and analytics tools.
• Strong project management and leadership skills—able to lead cross-functional initiatives and manage agencies/vendors.
  
• Entrepreneurial and trend-driven mindset with a track record of

  scaling digital engines

  .

Qualifications & Experience

• MBA/Engineering from a Tier 1 or Tier 2 institute preferred.
  

• 10–15 years of experience

  in digital and performance marketing, with exposure to media strategy, e-commerce, or consumer-tech.
• Strong orientation towards

  customer acquisition metrics (CAC, LTV, ROI)

  and performance-driven decision-making.
• Prior experience in leading digital marketing teams and managing large-scale budgets and agencies.