About The Role As the Lead - Communications, you will shape and amplify Asude’s voice to the world. Your storytelling will bring alive the impact of our Labs, Systems, Play, and Culture , through engaging, human-centered narratives. From thought leadership to digital storytelling, your work will reflect the spirit of purpose, play, and cultural rootedness that defines Asude. About The Labs Systems Lab: Designs scalable learning interventions for public and private systems, including schools, skilling institutions, and industries. It focuses on integrating education with industry. Play Lab: Uses the power of games, simulations, and playful pedagogy to create engaging and reflective learning tools. Culture Lab: Anchors learning in India's rich cultural heritage by designing programs with museums, libraries, and public spaces. Key Responsibilities Develop and implement a compelling communications and branding strategy that reflects Asude’s evolution into a Learning Design Lab and aligns with its purpose-driven mission. Craft powerful narratives that convey learning outcomes, social impact, and cultural relevance with emotional depth and clarity—engaging funders, government bodies, private institutions, and the wider public. Lead content creation and storytelling across digital platforms, newsletters, campaigns, and internal publications to strengthen visibility and community engagement. Collaborate with designers, and creative professionals to produce high-quality multimedia content, videos, visuals, and digital assets, that bring Asude’s work to life. Strengthen internal communication channels to enhance team alignment, transparency, and collaboration across Labs and verticals. Drive external communications and business development, delivering presentations and pitches to diverse audiences including CSR partners, industries, and government stakeholders. Design persuasive partner proposals, fundraising decks, and institutional communication materials, ensuring consistent messaging and narrative coherence. Build and curate a repository of field stories, learner journeys, and insights from across our Labs to serve as a living archive of our work and inspiration. Manage media relations, including outreach to digital and print outlets, drafting press releases, and positioning Asude in relevant media conversations. Requirements Preferred Background 5+ years in communications, branding, media, or social impact storytelling. Master’s degree in any field. Experience working with learning, design, social impact or cultural organizations is ideal. Key Qualities Excellent writing, editing, and storytelling skills. Ability to simplify complex ideas for diverse audiences. Visual communication tools and social media analytics. Ability to use Canva, adobe and related tools for editing and documentation Show more Show less