Graphic Design & Communications

About the Role

Systems, Play, and Culture

About the Labs

• Systems Lab:

  Designs scalable learning interventions for public systems, including schools, skilling institutions, and industries. It focuses on integrating education with industry.

• Play Lab:

  Uses the power of games, simulations, and playful pedagogy to create engaging and reflective learning tools.

• Culture Lab:

  Anchors learning in India's rich cultural heritage by designing programs with museums, libraries, and public spaces.

Key Responsibilities

Graphic Design

• Develop and implement a compelling communications and branding strategy

  that reflects Asude’s evolution into a Learning Design Lab and aligns with its purpose-driven mission.

• Lead graphic design

  for learning solutions

  across the Systems, Play, and Culture Labs, ensuring alignment with Asude’s visual identity and pedagogical intent, with

  illustration, motion, and multimedia formats.

• Collaborate with designers, and creative professionals

  to produce high-quality multimedia content, videos, visuals, and digital assets, that bring Asude’s work to life.

• Design persuasive partner proposals, fundraising decks, and institutional communication materials

  , ensuring consistent messaging and narrative coherence.

Communications

• Craft powerful narratives

  that convey learning outcomes, social impact, and cultural relevance with emotional depth and clarity, engaging funders, government bodies, private institutions, and the wider public.

• Lead content creation and storytelling

  across social media platforms, newsletters, campaigns, and internal publications to strengthen visibility and community engagement.

• Build and curate a repository of field stories, learner journeys, and insights

  from across our Labs to serve as a living archive of our work and inspiration.

• Strengthen internal communication channels

  to enhance team alignment, transparency, and collaboration across Labs and verticals.

• Manage media relations

  , including outreach to digital and print outlets, drafting press releases, and positioning Asude in relevant media conversations.

• 1-2 years in communications, branding, media, or social impact storytelling
  

• Bachelor's or Master’s degree in Design (Preferred)
  

• Experience working with learning, design, social impact organizations is ideal.
  

Key Qualities

• Excellent writing, editing, and storytelling skills.
  
• Ability to simplify complex ideas for diverse audiences.
  
• Visual communication tools and social media analytics.
  
• Proficiency and ability to use Adobe Creative Suite, Figma and related design tools
  
• Ability to manage multiple projects, timelines, and quick turnarounds.