Lead Business Analyst - CDP Strategy

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com Looking to jump-start your career? We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth. We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.

Lead Business Analyst– CDP Strategy

You will be responsible for: (Job description)

• Ability to define data collection requirement (business requirements) & strategy for SalesForce Data cloud, Tealium AudienceStream, RT-CDP, Segment ect

• Ability to work with brand and marketing teams to understand requirements and design personalization use cases supporting end user engagement involving CDP

• Ability to manage, triage requirements from multiple stakeholders and work with onshore, offshore Analytics engineers for successful enablement with active communication by setting right expectations

• Creating, gathering, and managing analytics data needs of the lines of business and translating them into technical specifications

• Managing and working on CDP audits and measurement frameworks to ensure customer profiles are getting build as per expectations

• Actively building relationships with lines of business and acting as a consultant for data needs. Periodically analysing data and current state, reporting out systems statuses, findings, and recommendations.

• Managing a consistent method of tagging various digital platforms to support end-to-end channel analytics that includes both web and mobile applications

• Documenting, sharing and applying implementation guides, standards, and best practices including creation of SDR, MRD and other documentation

• Oversee the delivery of client deliverables to ensure that the team efforts are streamlined to enable analytics, by prioritizing efforts of engineers and QA specialists to meet objectives

• Provide digital analytics guidance for all assigned accounts. This guidance consists of identifying, planning, and executing analysis opportunities.

• Serve as the point of escalation for the client requests

• Develop and foster client relationships, especially within client’s analytic departments

• Manage relationships with clients and partners and identify opportunities for new data sources

• Ensure proper analytics implementation of online marketing campaigns

• Advising on, building and maintaining complete documentation for all projects.

• Managing data independently to realize trends and process improvements, keeping up to date with the latest technology trends and recommending areas for improvement

• Providing ad hoc reporting

Your impact:

Must have: (Requirements)

 MBA from Tier 1 school

 Overall 8 -10 years experience with minimum of 3 years of experience in digital analytics solutions such as Salesforce Data cloud, Tealium AudienceStream, Salesforce Audience 360, Adobe Experience Platform

 Functional and technical understanding of Customer Data Platform (CDP) and campaign operations

 Request queue management with multi-tasking ability to manage large operation

 Data operations and management

 Good knowledge of the Digital Marketing space, including Display, Programmatic, Paid Search, Paid Social, SEO, Email & general Digital Marketing strategy

 Strong data-driven analytical skills and be able to operate and thrive with partial information and ambiguity and have a track record of excellent performance

 Microsoft skills (Excel, PowerPoint)

 Project management using tools such as Jira, Workfront, etc.

 Experience managing and coordinating multiple projects across internal teams

 Must be a team player but also have the ability to work independently

 Ability to work under pressure and manage multiple priorities

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.