Lead - B2B (GC&IN)

About Zydus Wellness Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products, integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, India’s first zero-calorie sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and 2,000 MSMEs. With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO Tarun Arora, serving customers in over 25 countries across three continents. Get to know our organization – Click on the below links 1. Company Website 2. Zydus Corporate Park Position – CSD - ZSM Functional Reporting: Head- ISC & B2B business Administrative Reporting: Location: Mumbai Role Purpose: CSD Manager is responsible for managing company, s overall operation in the Government channel, commercial hygine, ensure healthy P&L, lesioning with stake holders and decision makers in the channel. and strong understanding of the CSD Depots, URC’s, KPKB Master Canteen and CSD HO. Strengthen relationship with major Institutional customers, along with the team, through regular Account meetings to develop category insights, understand competition activities and leverage the same to drive growth, To develop the strategy for sales and sales plan in line with the Organization goals compliances & regulations, monitor and control expenses and ensure the business profitability. This position requires an individual with strong leadership abilities; representational, communication, and risk management skills; and a facility for developing networks to build partnerships and diversify program resource Marketing , Supply Chain , Commercials , Operations & HR Team Key Accountabilities/ Responsibilities: 1. Financial: Sales Budget , commercial Hygine,Brand & NPI Performance 2. Customer: CSD Depots management, URC’s MC’s, Channel Strategy ,Account Management 3. Process: GTM Strategy as per local landscape & channel , Compliance adherence, Trade Marketing initiatives, Distribution, merchandising, planogram adherence. 4. People: Skill development and training for FOS, Drive Zydus Sales Team capabilities, Improve incentive earnings of FOS & SoS Key Deliverables: Sales and distribution, Brand building, NPD, Market intelligence, Team management, Brand building, BTL, NPI’s under timeline Key Interactions: CDD & KPKB HO, Finance, Marketing, Sales team, business partenrs compliances, l HO team Educational Qualifications : Bachelor’s degree in business, Marketing, or a related field. Master's Degree preferred Experience (Type & Nature) : Relevant experience of 15+ yrs & min 5 yrs as Head- CSD with a reputed FMCG organization to manage instiyutional sales Functional Competencies : Manage external & internal stakeholders across SBUs / Supply Chain / Field Sales / URC/MC / Finance to ensure achievement of business objectives Behavioral Competencies : Team leader who instructs, motivates, handle and work with his team members, and negotiate well with the customers/channels, 1