Instructional Designer - Creative Content: Mastering E-commerce Training at TalentPopThe Role: Instructional Designer - Creative Content
TalentPop
is the trusted strategic partner for the world's fastest-growing E-commerce and Direct-to-Consumer (DTC) brands. We are pioneers in engineering high-performance creative teams that deliver measurable client ROI.We are seeking a high-impact
Instructional Designer - Creative Content
to own the learning strategy for our global creative talent pipeline. Your mission is to apply rigorous instructional design methodologies to the dynamic, high-stakes world of
paid social media content
(TikTok, Instagram Reels, etc.).This role requires a unique blend of instructional design expertise, deep creative content strategy knowledge, and a commitment to measurable learning outcomes. You will design, develop, and evaluate the programs that ensure our talent is the industry's elite force in conversion-driven media creation.If you are ready to design the training that powers E-commerce success, this is your next career step.Your Core Mandate: Full-Cycle Instructional Design OwnershipYou will lead the creation of a world-class L&D ecosystem, ensuring our creative talent is proficient in generating media that drives tangible metrics like Click-Through Rate (CTR) and Conversion Rate (CVR).I. Curriculum Analysis & Design
- Performance Needs Assessment: Partner with Creative Operations and leadership to conduct thorough analyses, identifying specific skill and knowledge gaps related to modern E-commerce creative best practices.
- Design Blueprints: Own the instructional design process (ADDIE) from concept to execution. Design detailed blueprints, storyboards, and scripts for complex, project-based learning simulations.
- Objective-Driven Learning: Define clear, measurable, and relevant learning objectives that directly correspond to technical skill mastery and desired business outcomes (e.g., increased ad creative quality score).
- Focus Areas: Short-Form Video production, Conversion-Focused Graphic Design, and adherence to platform-specific algorithm rules and technical specifications.
II. Development & Production
- Blended Learning Content: Develop and deploy engaging, scalable content across multiple modalities:
- Interactive E-Learning Modules: Utilize authoring tools (e.g., Articulate Rise/Storyline) for foundational theory and process training.
- Scenario-Based Training: Create realistic, challenging project briefs simulating client work.
- Video Tutorials & Demos: Script, record, and edit high-quality tutorials demonstrating mastery of key creative software: Canva Pro, CapCut, Adobe Express, and Meta Business Suite.
- Certification & Assessment: Design and manage a robust certification pathway and assessment matrix that validates practical skills and theoretical knowledge before talent is deployed to clients.
III. Implementation, Evaluation & Iteration
- Virtual Facilitation: Lead engaging virtual workshops and hands-on training sessions, acting as the primary Subject Matter Expert (SME) for creative quality and technical excellence.
- Data-Driven Evaluation: Implement a comprehensive evaluation strategy (including Kirkpatrick's Levels) to track the effectiveness of training materials against business performance metrics (e.g., tracking the CVR of trained vs. untrained teams).
- Agile Updates: Maintain a continuous process for auditing and updating the creative curriculum based on platform changes, algorithm updates, and client feedback to ensure evergreen relevance.
What We Require: The Skillset for this ID RoleWe need a proven Instructional Designer who is also an expert in the mechanics of high-performing digital content.Expertise Area Non-Negotiable Requirement Instructional Design & Theory
2+ Years
of formal experience (Corporate L&D/Talent Development). Expert command of adult learning theory and full-cycle ID methodologies (ADDIE, SAM, etc.). Content Creation Proficiency
Exceptional, demonstrated ability
to create, edit, and strategically manage high-quality
short-form video
and static graphics specifically for
paid social media advertising
and E-commerce. Technical ID Fluency Expertise in using an industry-standard LMS and professional authoring tools (e.g., Articulate 360, Adobe Captivate, or similar). E-commerce & Metrics Alignment A clear understanding of how instructional design decisions influence critical E-commerce metrics (CTR, CVR, ROAS). Virtual Coaching & Communication Superior verbal, written, and virtual presentation skills, with proven ability to deliver structured, actionable critique and complex technical instructions to a remote, global audience.Our Commitment to YouWe offer a challenging, rewarding role where your impact directly translates into the success of a global creative workforce.
- Top-Tier Compensation: Highly competitive salary with performance bonuses tied to the success and proficiency of your curriculum's graduates.
- Full Remote Flexibility: Permanent remote position with a flexible, results-oriented schedule.
- Growth Investment: Generous allowance for professional development, cutting-edge software, and certifications to keep your expertise market-leading.
- Comprehensive Package: Health coverage/stipend and generous PTO.
Technical Requirement:
A professional, dedicated home office setup is mandatory, including a stable,
wired internet connection (20 Mbps minimum)
suitable for high-quality, live video training and development sessions.Ready to Design the Training that Powers E-commerce Success?Apply to become our
Instructional Designer - Creative Content
today.
