Influencer Marketing Specialist

About Mosaic Wellness:

Mosaic Wellness is building digital first, health coaches for elective health

concerns working toward one mission: To help Indians lead more fulfilling lives

surrounded by wellness and grace.

Man Matters, started in May 2020, is a digital elective health platform for men,

helping 2.5M+ men every year diagnose and solve for their hair, beard,

performance and nutrition concerns by offering personalized treatment plans

and access to expert doctors and health coaches.

Be Bodywise, started in May 2021, is an online women’s elective health platform,

serving 1.5M+ women every year by providing personalized solutions and doctor

consults across concerns for hair, face, body, pcos, sleep and nutrition.

Little Joys, started in May 2022, is an online health platform for kids, helping 1M+

parents every year solve for their child’s physical, mental and emotional

development by offering age appropriate solutions for nutrition, immunity, brain

health, bone health, personal hygiene and behavioral development with access

to expert doctors and nutritionists

Senior Influencer Marketing Executive

Experience - 2-3 yrs

Key Responsibilities:

Influencer Strategy Development:

● Design and implement comprehensive influencer marketing strategies aligned with

business goals.

● Identify growth opportunities within influencer marketing to expand brand reach and

relevance.

Influencer Sourcing and Relationship Management:

● Identify, evaluate, and onboard influencers and content creators that align with the

brand’s values and target audience.

● Foster long-term relationships with influencers to establish loyalty and advocacy for the

brand.

Campaign Planning and Execution:

● Lead the conceptualization and execution of creative, results-driven influencer

campaigns.

● Collaborate with internal teamsto ensure cohesive execution of campaigns across

channels.

Contract and Deliverable Oversight:

● Negotiate contracts with influencers, ensuring clear communication of deliverables,

timelines, and expectations.

● Ensure influencer content adheres to brand guidelines and meets agreed-upon

standards.

Performance Tracking and Analysis:

● Monitor campaign performance metrics (reach, engagement, conversions) and

optimize campaigns based on insights.

● Prepare detailed reports and presentations to showcase ROI and key learnings from

influencer partnerships.

Industry Trend Monitoring:

● Stay ahead of industry trends, platform updates, and competitor strategies to identify

new opportunities.

● Test and implement innovative influencer marketing techniques.

Requirements:

● A minimum of 2-3 years of experience in influencer marketing, with a proven track

record of delivering high-impact campaigns.

● Strong relationship-building and communication skills to foster influencer partnerships.

● A creative mindset coupled with analytical skills to craft and evaluate campaign

strategies.

● Experience in D2C/health and wellness is a plus point!