Influencer Marketing Specialist

Influencer Marketing Specialist (UGC & Performance)

Chennai / Remote (India)

Blubein Health & Wellness (D2C Brand)

3+ Years

Blubein Health & Wellness is a fast-growing D2C nutraceutical brand focused on science-backed supplements and preventive health. We’re scaling aggressively through UGC-led performance marketing, and we’re looking for an Influencer Marketing Specialist who can independently drive creator sourcing, content quality, and results.

🎯 Role Overview

what converts

🧩 Key Responsibilities

• Influencer & Creator Management
• Scout, onboard, and manage influencers across platforms like Instagram and YouTube
• Build and maintain strong long-term relationships with creators and agencies
• Negotiate deliverables, timelines, usage rights, and commercial terms
• Maintain influencer database, outreach trackers, and follow-ups

UGC Content & Hook Strategy

• Own UGC content planning for ads and organic social
• Develop and validate high-performing hooks (first 3 seconds, thumb-stoppers)
• Brief influencers clearly on:

1. Problem–solution narratives
2. Testimonials, routines, before/after stories
3. Compliance-safe claims (especially for health & wellness)
4. Review, iterate, and improve UGC based on performance feedback

Operations & Execution

• Handle product seeding, shipping coordination and delivery tracking
• Ensure timely content delivery as per briefs and campaigns
• Manage revisions, reshoots and content approvals
• Organize and tag content for performance marketing and social teams

Performance & Growth Collaboration

Work closely with performance marketing team to:

• Identify winning creatives
• Scale top hooks and creators
• Kill low-performing content fast
• Track content performance metrics (CTR, Hook Rate, Thumb-stop Rate, CPA influence)
• Suggest creative angles based on ad data and audience insights

Reporting & Optimization

• Maintain weekly/monthly reports on:
• Influencer output
• Content quality
• Performance learnings
• Build a repeatable UGC engine that improves speed, quality and ROI over time

🧠 What We’re Looking For

• 3+ years of hands-on experience in Influencer Marketing / UGC Marketing
• Strong portfolio of UGC creatives used in paid ads (Meta, YouTube, etc.)
• Proven ability to identify hooks that convert, not just trends
• Excellent rapport and negotiation skills with influencers
• Experience working with D2C / FMCG / Health & Wellness brands is a strong plus
• Strong operational skills, can manage multiple creators and deadlines
• Data-informed mindset with creative intuition

🌟 Why Join Blubein?

• High ownership role with direct impact on revenue
• Work closely with founders and performance marketing team
• Opportunity to build a scalable influencer + UGC system
• Fast-growing brand with aggressive growth plans
• Creative freedom with accountability

How to Apply

hr@blubein.com / abbas@blubein.com

Attach your Examples of hooks or campaigns you scaled