Influencer Marketing Manager

We’re looking for an Influencer Marketing Manager who can lead creator-driven campaigns for some of India’s top brands in personal finance — such as Axis MF, Motilal Oswal, Tata MF, Bajaj Finserv AMC, Invesco MF, Groww — and extend our influencer expertise to FMCG, D2C, and other sectors.

What you'll do:

• Campaign Planning: Design influencer strategies for product launches, investor-education series, BFSI explainers, and brand storytelling.
• Creator Partnerships: Identify and onboard YouTube & Instagram creators across all tiers (macro, micro, regional); maintain strong creator relationships.
• Briefing & Coordination: Write clear briefs and talking points that keep finance content compliant, relevant, and easy to understand; manage timelines, shoots, and budgets.
• Execution & Delivery: Work with internal content, design, and compliance teams to ensure smooth production, approvals, and publishing.
• Performance Tracking: Monitor key metrics (views, retention, engagement, CTR, saves) and present actionable campaign reports.
• Innovation: Explore new platforms, formats, and hooks to reach BFSI audiences and beyond.
  

Who we are looking for:

• 3–5 years’ experience in influencer / creator marketing (agency or brand-side).
• Proven track record of running multi-creator campaigns on YouTube & Instagram.
• Comfortable working with BFSI / regulated brands and understanding basic compliance do’s & don’ts.
• Strong communication and coordination skills; able to brief creators clearly and manage fast-moving campaigns.
• Good written English & Hindi/Hinglish for creator direction and scripts.
• Familiarity with basic campaign analytics (IG Insights, YT Studio, Google Sheets).