Influencer Marketing Manager

Company Description

Finvasia is a global enterprise that uses engineering and technology to innovate across various sectors such as financial services, technology, healthcare, blockchain, and real estate. We have served over 5 million clients in more than 190 countries and have transacted trillions of USD worth in value through our 10+ brands combined.

Role Description:

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Job Summary:

We are looking for an experienced and dynamic Influencer Marketing Manager to join our growing marketing team. The ideal candidate will have 4-5 years of experience in executing influencer campaigns, building brand partnerships, and driving engagement across social media platforms. The role involves identifying and collaborating with influencers to promote our products/services, managing end-to-end campaign execution, and analyzing campaign performance to ensure optimal results.

Key Responsibilities:

• Develop and implement influencer marketing strategies aligned with brand goals to drive engagement, awareness, and conversions.
• Understanding of influencers, category, scripting, understanding and updated with regulation by ASCI. Draft guidelines for influencers for smoother flow.
• Identify and establish relationships with relevant agencies and influencers across multiple platforms (Instagram, YouTube, etc.), ensuring alignment with brand values and target audience.
• Work closely with influencers to co-create authentic content that resonates with the audience and drives desired actions.
• Oversee the execution of influencer campaigns, from planning and briefing influencers to monitoring content and ensuring timely delivery.
• Analyze campaign performance metrics (reach, engagement, ROI,leads, etc.), provide actionable insights, and optimize future campaigns for better results.
• Build long-term relationships with influencers, turning them into brand advocates to continuously support the brand's messaging.
• Work with the creative, PR, and paid media teams to align influencer campaigns with overall marketing strategies and initiatives.
• Should also be well versed with SEBI / RBI guidelines on fin-influencers.

Required Skills & Qualifications:

• 5 years of hands-on experience in influencer marketing
• Strong knowledge of social media platforms and influencer trends
• Proven experience in building relationships with influencers and managing influencer campaigns.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to analyze data and report on the success of campaigns, adjusting strategies as needed.
• Strong project management skills with the ability to multitask and meet deadlines.
• Experience with influencer marketing tools and platforms (e.g., Upfluence, AspireIQ, etc.) is a plus.

Education:

• Bachelor’s degree in Marketing, Communications, or a related field.

Personal Attributes:

• Creative and strategic thinker with a passion for digital marketing and social media.
• Detail-oriented with the ability to handle multiple projects and stakeholders.
• Self-motivated, proactive, and results-driven.
• Strong understanding of brand positioning and messaging.