Influencer Marketing Manager

Location:

Experience:

Team:

About XTOVIA

XTOVIA is a new-age personal care brand built at the intersection of science, soul, and technology. Founded by serial entrepreneurs and alumni from IIT, IIM, and NIT, and backed by leading venture capital firms, we’re redefining beauty with products built on research, efficacy, and innovation. Our team brings together scientists, creators, and brand builders, all united by one mission: to make breakthrough innovation accessible to every home and salon.

Your Role

You’ll lead XTOVIA’s influencer marketing and creator partnerships from strategy to execution.

This is a role for someone who knows how to turn creators into storytellers and campaigns into measurable brand impact. You’ll sit at the intersection of brand, community, and growth, shaping how XTOVIA is seen, felt, and shared online.

What You'll Do:

• Build and execute end-to-end influencer marketing campaigns across Instagram, YouTube, and emerging platforms.
• Identify, evaluate, and onboard influencers (macro, micro, and nano) who align with XTOVIA’s voice and target audience.
• Create and own the

  influencer strategy

  for product launches, brand moments, and always-on storytelling.
• Develop influencer briefs, ensure content quality, and track performance against metrics (reach, engagement, ROI).
• Collaborate with

  influencer agencies and talent partners

  to scale campaigns and negotiate contracts, manage budgets, and ensure timely deliverables and campaign reporting.
• Oversee

  campaign tracking, reporting, and analytics

  , with a strong handle on numbers - ROI, reach, engagement, and conversions.
• Manage

  budgets, timelines, and performance dashboards

  , ensuring smooth execution from ideation to reporting.
• Stay ahead of social and beauty trends to find culturally relevant, high-impact collaboration ideas.

What You'll Bring:

• 2–4 years of experience in influencer marketing, talent management, or creator strategy (D2C / beauty/lifestyle preferred).
• Strong network or working knowledge of influencers across beauty, skincare, or lifestyle categories.
• Proven ability to manage end-to-end campaigns from outreach, negotiation, briefing, and reporting.
• Data-driven mindset, being comfortable analysing campaign ROI and content quality & performance.
• Excellent communication and relationship management skills.
• A creative eye for brand storytelling and digital culture.

Why Join Xtovia

• Be part of a research-first, venture-backed brand reimagining beauty through science.
• Work with a passionate team across brand, content, and growth.
• Enjoy autonomy, ownership, and creative freedom from Day 1.
• Help build India’s next-generation beauty brand powered by research, rooted in real results.

How to Apply :

Mail your CV at pragya@xtovia.com