Influencer Marketing Manager

Company Overview-

in India, using the hero ingredients of skincare to enhance the natural radiance of your

skin. We understand the importance of a simplified skincare routine and that’s why we

have all the science-based basic and essential ingredients one looks for in a skincare

product. We know your skin is as unique as you are, and so, we have a solution for all

skin types and concerns. We are funded by Unilever Ventures.

Responsibilities

1. Influencer Strategy & Planning

• Own the influencer strategy across Instagram, YouTube & emerging platforms like Threads, Pinterest & WhatsApp communities
• Build annual/monthly calendars in sync with NPDs, campaigns, events, and brand moments
• Identify and build relationships with top-tier creators, dermatologists, and micro-influencers in the skincare/beauty space
• Segment influencers based on campaign goals (UGC, reach, engagement, conversions)

2. Campaign Execution

• Lead end-to-end execution of influencer campaigns (gifting, paid, barter, affiliate)
• Brief creators with clear USPs, talking points, and do’s/don’ts aligned to SkinInspired's tone
• Ensure timely content delivery, approval, posting, and compliance (including ASCI guidelines)
• Track creator performance and maintain a real-time dashboard of results (views, CTRs, ROAS, content quality)

3. Community & Creator Programs

• Build and nurture SkinInspired’s Creator Club / Ambassador Program
• Run quarterly engagement initiatives, content contests, and IRL events with top creators
• Collaborate with performance and retention teams for influencer-led campaigns (coupon codes, link tracking, WhatsApp drops)

4. Analytics & Reporting

• Own monthly performance reporting: ROI per creator, cost per reach/engagement/sale
• Use tools and In-House dashboards to track data
• Regularly audit creator quality, engagement authenticity, and community feedback

Qualifications

• 3–6 years experience in influencer marketing at a D2C beauty/luxury/FMCG brand or agency
• Proven success in building high-performing influencer funnels
• Strong understanding of Gen Z and millennial digital behavior
• Excellent communication and negotiation skills
• Ability to balance brand storytelling with performance goals
• Bonus: Experience working with creators in regional languages or Tier 2/3 cities