Influencer Marketing Manager

1 - 5 years

0 Lacs

Posted:1 day ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a proactive and social media-savvy individual, you will play a crucial role in establishing connections and collaborations with influencers across various platforms such as Youtube, Instagram, Twitter, and Tiktok. Your primary responsibility will be to plan and execute campaigns aimed at generating leads and bookings, leveraging your strong negotiation skills and passion for influencer marketing. By joining our team, you will have the opportunity to drive the success of our brand through creative influencer partnerships. Your key responsibilities will include conducting research to identify influencers that resonate with our brand values and target audience. You should possess a deep understanding of social media platforms, influencer trends, and industry regulations while being well-versed in platforms like Instagram, YouTube, Twitter, Tiktok, and Facebook. Building and nurturing relationships with influencers, negotiating contracts, and providing ongoing support throughout collaborations will be essential aspects of your role. Having agency experience would be advantageous, as you will be required to negotiate and finalize contracts with influencers, ensuring cost-effectiveness and mutual benefit. Monitoring and evaluating influencer campaigns to analyze their performance and impact on brand awareness and sales will be crucial. You will also be responsible for analyzing data and metrics to measure the success and return on investment of influencer collaborations, in addition to brainstorming creative approaches for campaigns. To excel in this role, you should be currently pursuing or have recently completed a degree in Business, Marketing, Communications, or a related field. A keen interest in business development, partnerships, and marketing is essential, along with strong verbal and written communication skills. Your familiarity with social media platforms and digital marketing trends will be beneficial in researching and effectively reaching out to potential partners. Staying updated with industry trends, best practices, and emerging platforms in influencer marketing will further enhance your contribution to our team.,

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