Are you passionate about fashion, lifestyle, and the power of digital influence? We’re looking for a dynamic Influencer Marketing Manager to join our growing marketing agency in Gurgaon. If you live and breathe collaborations, have a flair for strategy, and know how to make campaigns trend, this is your chance. What You’ll Do Identify, connect, and build strong relationships with fashion & lifestyle influencers across India. Plan and execute end-to-end influencer campaigns that drive engagement, visibility, and sales for our clients. Negotiate contracts, manage budgets, and ensure smooth campaign execution. Track, measure, and analyze influencer campaign performance and optimize for maximum ROI. Stay ahead of industry trends, viral content strategies, and upcoming creators. What We’re Looking For 2+ years of experience in influencer marketing, specifically with fashion & lifestyle influencers . A graduate from a reputed college with strong communication & negotiation skills. A creative thinker with an eye for detail and the ability to spot the right influencers. Strong project management skills – you can handle multiple campaigns without breaking a sweat. Someone who thrives in a fast-paced agency setup and is excited to work out of our Gurgaon office . Why Join Us? Work with leading fashion & lifestyle brands in a buzzing agency environment. Be part of a young, ambitious team that believes in growth and creativity. Get the opportunity to shape campaigns that go viral and make an impact.
About ADSTA At ADSTA , we help fashion, lifestyle, and retail brands scale their visibility and revenue through strategic influencer marketing, Meta ads, and high-performance social media campaigns . We’ve powered footfall-driving campaigns for India’s top exhibitions and fashion events and now we’re looking for a Social Media Manager who can turn creativity, data, and AI into digital gold. If you’re someone who can make content go viral, manage brand storytelling end-to-end, and work with influencers and creators to produce real business results — this is your stage. Why Join ADSTA Work directly with founders, influencers, and leading lifestyle brands . Be part of a young, ambitious, AI-driven agency that’s redefining offline-to-online growth. Creative freedom: pitch, experiment, and build campaigns your way. Growth path into Head of Social & Influencer Marketing as the agency scales. Your Core Responsibilities Build & manage social media pages from scratch for multiple fashion & lifestyle brands ,maintain a strong grid aesthetic and brand voice. Plan and execute monthly content calendars aligned with marketing goals. Conceptualize and produce UGC-style viral content that drives reach and engagement. Coordinate with influencers & creators for content collaborations, shoots, and campaigns. Shoot and edit short-form content (Reels, behind-the-scenes, founder videos) for ads and brand storytelling. Manage founder-led content strategy -create personal-brand videos for Meta ads and lead generation. Use AI tools (for ideation, captioning, analytics, scheduling, and automation) to boost efficiency and creativity. Design and edit visuals using Canva and other design tools. Track performance analytics, audience insights, and trends-and adapt strategies for better results. Collaborate with performance and influencer marketing teams for unified campaigns. What You Bring 3-4 years of hands-on experience in managing social media for fashion, lifestyle, or creative brands . Proven success in organic growth and community building . Deep understanding of Instagram, Facebook, and emerging platforms (YouTube Shorts, Threads, Pinterest, etc.) . Strong aesthetic sense, storytelling ability, and trend awareness. Skilled with AI tools (ChatGPT, Jasper, Notion AI, Metricool, OpusClip, etc.). Proficient in Canva , CapCut, or other video-editing software. Excellent communication, copywriting, and creative direction skills. A self-starter who thrives in fast-paced, creative environments. Compensation & Perks Competitive salary (based on experience and skills). Hybrid work set up in Gurgaon with flexible creative hours. Direct mentorship from the founder & strategy team. Access to premium AI tools and paid subscriptions. ✨ If you’re passionate about social media, obsessed with trends, and excited to build brand stories that convert — ADSTA is where your creativity meets real growth.
About ADSTA At ADSTA , we help fashion, lifestyle, and retail brands scale their visibility and revenue through strategic influencer marketing, Meta ads, and high-performance social media campaigns . We've powered footfall-driving campaigns for India's top exhibitions and fashion events and now we're looking for a Social Media Manager who can turn creativity, data, and AI into digital gold. If you're someone who can make content go viral, manage brand storytelling end-to-end, and work with influencers and creators to produce real business results this is your stage. Why Join ADSTA Work directly with founders, influencers, and leading lifestyle brands . Be part of a young, ambitious, AI-driven agency that's redefining offline-to-online growth. Creative freedom: pitch, experiment, and build campaigns your way. Growth path into Head of Social & Influencer Marketing as the agency scales. Your Core Responsibilities Build & manage social media pages from scratch for multiple fashion & lifestyle brands ,maintain a strong grid aesthetic and brand voice. Plan and execute monthly content calendars aligned with marketing goals. Conceptualize and produce UGC-style viral content that drives reach and engagement. Coordinate with influencers & creators for content collaborations, shoots, and campaigns. Shoot and edit short-form content (Reels, behind-the-scenes, founder videos) for ads and brand storytelling. Manage founder-led content strategy -create personal-brand videos for Meta ads and lead generation. Use AI tools (for ideation, captioning, analytics, scheduling, and automation) to boost efficiency and creativity. Design and edit visuals using Canva and other design tools. Track performance analytics, audience insights, and trends-and adapt strategies for better results. Collaborate with performance and influencer marketing teams for unified campaigns. What You Bring 3-4 years of hands-on experience in managing social media for fashion, lifestyle, or creative brands . Proven success in organic growth and community building . Deep understanding of Instagram, Facebook, and emerging platforms (YouTube Shorts, Threads, Pinterest, etc.) . Strong aesthetic sense, storytelling ability, and trend awareness. Skilled with AI tools (ChatGPT, Jasper, Notion AI, Metricool, OpusClip, etc.). Proficient in Canva , CapCut, or other video-editing software. Excellent communication, copywriting, and creative direction skills. A self-starter who thrives in fast-paced, creative environments. Compensation & Perks Competitive salary (based on experience and skills). Hybrid work set up in Gurgaon with flexible creative hours. Direct mentorship from the founder & strategy team. Access to premium AI tools and paid subscriptions. ? If you're passionate about social media, obsessed with trends, and excited to build brand stories that convert ADSTA is where your creativity meets real growth.
About ADSTA At ADSTA , we help fashion, lifestyle, and retail brands scale their visibility and revenue through strategic influencer marketing, Meta ads, Google ads and high-performance social media campaigns . We’ve powered footfall-driving campaigns for India’s top exhibitions and fashion events. About the Role in ADSTA We’re looking for a Performance Marketing Executive who lives and breathes numbers, leads and ROAS - not just “boost post”. You’ll run ROI-focused campaigns across Google Ads, Meta Ads and YouTube, build and optimize landing pages, and help drive high-quality leads and relevant footfall for offline events, exhibitions and stores. If you’ve already worked in an agency or brand team and know how to turn ad spend into real business outcomes,then this will be the place for you. Why Join ADSTA Work directly with founders, influencers, and leading lifestyle brands . Be part of a young, ambitious, AI-driven agency that’s redefining offline-to-online growth. Creative freedom: pitch, experiment, and build campaigns your way. Key Responsibilities 1. Campaign Setup & Management Plan, launch and manage performance campaigns on: Google Ads: Search, Display, YouTube Meta Ads: Facebook & Instagram – lead gen, traffic, conversions. YouTube Ads: Skippable/non-skippable, in-feed, remarketing. Set up proper tracking via Google Tag Manager / Pixels / Conversion API wherever needed. 2. Lead Generation & Footfall Campaigns Run lead generation campaigns for: Stall bookings, exhibitor registrations, event sign-ups. High-intent leads for offline businesses (events, exhibitions, retail stores, real estate events, etc.). Plan and execute campaigns focused on driving relevant walk-ins to offline stores / events — not just cheap clicks. 3. Landing Pages & Funnels Coordinate the creation and optimisation of landing pages (on tools like Wix, WordPress, Webflow, Unbounce, etc.). Work on: Page structure, form placement, CTAs. Basic on-page SEO hygiene (headlines, keywords, meta tags). Continuously improve conversion rates (CRO) through A/B testing of creatives, copies, audiences and page layouts. 4. Analytics, Reporting & Optimisation Own daily/weekly optimisation for: CPL, CPA, CTR, CPC, ROAS and conversion rates. Use tools like Google Analytics, Meta Ads Manager, Google Tag Manager, Looker/Data Studio to: Track performance, Build dashboards, Generate insights and clear action plans. Prepare structured performance reports with clear “what worked / what didn’t / what next”. 5. Coordination & Ownership Work closely with: Creative / design / content teams to get ad creatives and landing pages built on time. Sales / client teams to ensure lead quality and feedback loop. Take end-to-end ownership of campaigns: from brief → setup → optimisation → reporting . 6. Market & Platform Knowledge Stay updated with latest Meta & Google best practices, policies and new features . Keep an eye on competitor ads, hooks, offers and funnels. Suggest new experiments (video ads, reels, remarketing strategies, lookalikes, custom intent audiences, etc.). Must-Have Requirements 2–4 years of hands-on experience managing Google Ads & Meta Ads (not just boosting posts). Prior experience in a digital marketing agency OR in-house brand team managing multiple campaigns / brands. Proven track record in lead generation and/or driving offline store / event footfall . Working knowledge of: Google Ads, Meta Ads Manager, YouTube Ads Google Analytics, Google Tag Manager Basic SEO & CRO concepts. Comfort with building or briefing landing pages (no need to be a full developer, but you must know what a high-converting page looks like). Strong analytical mindset: you should be able to look at a dashboard and know exactly what to fix. Good communication skills – written & verbal – to explain performance and next steps clearly. High ownership, accountability, and comfort working in a fast-paced, performance-driven environment. Good-to-Have (Bonus) Experience running campaigns for: Events, exhibitions, retail stores, real estate events, education fairs etc. Experience with: Looker Studio / Data Studio dashboards Hotjar / heatmaps Email/SMS/WhatsApp automation tools. Google Ads / Meta Blueprint certifications. Understanding of attribution models, remarketing funnels, and multi-channel journeys . KPIs You’ll Be Accountable For Cost per lead (CPL) / cost per acquisition (CPA) Number & quality of leads Footfall / registrations for offline events (where trackable) ROAS / revenue influenced from campaigns (where applicable) Landing page conversion rate