Performance marketing executive

About ADSTA

ADSTA

We’ve powered footfall-driving campaigns for India’s top exhibitions and fashion events.

About the Role in ADSTA

We’re looking for a Performance Marketing Executive who lives and breathes numbers, leads and ROAS - not just “boost post”.

high-quality leads and relevant footfall

If you’ve already worked in an agency or brand team and know how to turn ad spend into real business outcomes,then this will be the place for you.

Why Join ADSTA

• Work directly with

  founders, influencers, and leading lifestyle brands

  .
• Be part of a

  young, ambitious, AI-driven agency

  that’s redefining offline-to-online growth.
• Creative freedom: pitch, experiment, and build campaigns your way.

Key Responsibilities

1. Campaign Setup & Management

• Plan, launch and manage performance campaigns on:

• Google Ads:

  Search, Display, YouTube

• Meta Ads:

  Facebook & Instagram – lead gen, traffic, conversions.

• YouTube Ads:

  Skippable/non-skippable, in-feed, remarketing.
• Set up proper tracking via

  Google Tag Manager / Pixels / Conversion API

  wherever needed.

2. Lead Generation & Footfall Campaigns

• Run

  lead generation campaigns

  for:
• Stall bookings, exhibitor registrations, event sign-ups.
• High-intent leads for offline businesses (events, exhibitions, retail stores, real estate events, etc.).
• Plan and execute campaigns focused on

  driving relevant walk-ins

  to offline stores / events — not just cheap clicks.

3. Landing Pages & Funnels

• Coordinate the

  creation and optimisation of landing pages

  (on tools like Wix, WordPress, Webflow, Unbounce, etc.).
• Work on:
• Page structure, form placement, CTAs.
• Basic on-page SEO hygiene (headlines, keywords, meta tags).
• Continuously improve

  conversion rates (CRO)

  through A/B testing of creatives, copies, audiences and page layouts.

4. Analytics, Reporting & Optimisation

• Own daily/weekly optimisation for:
• CPL, CPA, CTR, CPC, ROAS and conversion rates.
• Use tools like

  Google Analytics, Meta Ads Manager, Google Tag Manager, Looker/Data Studio

  to:
• Track performance,
• Build dashboards,
• Generate insights and clear action plans.
• Prepare structured performance reports with clear “what worked / what didn’t / what next”.

5. Coordination & Ownership

• Work closely with:
• Creative / design / content teams to get ad creatives and landing pages built on time.
• Sales / client teams to ensure lead quality and feedback loop.
• Take end-to-end ownership of campaigns:

  from brief → setup → optimisation → reporting

  .

6. Market & Platform Knowledge

• Stay updated with latest

  Meta & Google best practices, policies and new features

  .
• Keep an eye on competitor ads, hooks, offers and funnels.
• Suggest new experiments (video ads, reels, remarketing strategies, lookalikes, custom intent audiences, etc.).

Must-Have Requirements

• 2–4 years

  of hands-on experience managing

  Google Ads & Meta Ads

  (not just boosting posts).
• Prior experience

  in a digital marketing agency OR in-house brand team

  managing multiple campaigns / brands.
• Proven track record in

  lead generation and/or driving offline store / event footfall

  .
• Working knowledge of:

• Google Ads, Meta Ads Manager, YouTube Ads

• Google Analytics, Google Tag Manager

• Basic SEO & CRO concepts.
• Comfort with building or briefing

  landing pages

  (no need to be a full developer, but you must know what a high-converting page looks like).
• Strong analytical mindset: you should be able to look at a dashboard and know

  exactly

  what to fix.
• Good communication skills – written & verbal – to explain performance and next steps clearly.
• High ownership, accountability, and comfort working in a fast-paced, performance-driven environment.

Good-to-Have (Bonus)

• Experience running campaigns for:

• Events, exhibitions, retail stores, real estate events, education fairs

  etc.
• Experience with:
• Looker Studio / Data Studio dashboards
• Hotjar / heatmaps
• Email/SMS/WhatsApp automation tools.
• Google Ads / Meta Blueprint certifications.
• Understanding of

  attribution models, remarketing funnels, and multi-channel journeys

  .

KPIs You’ll Be Accountable For

• Cost per lead (CPL) / cost per acquisition (CPA)
• Number & quality of leads
• Footfall / registrations for offline events (where trackable)
• ROAS / revenue influenced from campaigns (where applicable)
• Landing page conversion rate