Performance marketing executive

Performance Marketing Executive (D2C)

 Mode: Work From Office (5 Days)

 Location: Noida, Sector-16

 Shift: 9:00 AM – 4:30 PM

 Experience Required: 1–2 years

About Yellow Octo LLP

Yellow Octo is an AI-first marketing and branding agency that blends cutting-edge technology with strategic performance marketing to help businesses scale intelligently.

We build future-ready brands through:

AI Website Development

SEO Optimization

AI-Powered Video Editing

Performance Marketing

Social Media Growth

Branding & Design Strategy

Driven by smart work, trust, punctuality, and speed, our team focuses on delivering measurable, scalable, and high-impact results for modern digital businesses.

Role Overview

We are seeking a Performance Marketing Executive with hands-on experience in D2C performance marketing. The ideal candidate should be data-driven, creative, analytical, and capable of managing end-to-end campaign execution to drive conversions and revenue.

Key Responsibilities

Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, and other relevant performance channels.

Manage D2C brand campaigns focused on customer acquisition, retention, and revenue growth.

Monitor campaign performance, analyze metrics, and optimize to improve ROAS, CPA, and overall funnel efficiency.

Conduct A/B testing on creatives, audiences, landing pages, and copy to boost performance.

Collaborate with the design, content, and tech teams to build high-converting ad creatives and landing pages.

Prepare daily/weekly performance reports and insights for internal teams and clients.

Stay updated with trends, platform updates, and best practices in D2C performance marketing.

Ensure campaign execution aligns with brand goals and budget allocation.

Requirements

1–2 years of proven experience in D2C performance marketing.

Strong understanding of Meta Ads Manager, Google Ads, and analytics tools (GA4, Google Tag Manager, etc.).

Ability to interpret data and make performance-driven decisions.

Experience in scaling D2C brands is highly preferred.

Strong analytical, communication, and creative problem-solving skills.

Ability to work in a fast-paced, AI-driven marketing environment.

What We Offer

Opportunity to work with AI-powered marketing solutions.

A fast-growing, innovative work environment.

Exposure to modern D2C brands and high-impact campaigns.

A collaborative, smart, and growth-focused team culture.