Influencer Marketing Manager

BE World is seeking a creative and strategic Influencer Marketing Manager to spearhead our influencer marketing initiatives and drive brand awareness, engagement, and growth for our clients. The ideal candidate will have a passion for influencer marketing, a deep understanding of social media platforms, and a proven track record of developing and executing successful influencer campaigns.

Responsibilities:

• Influencer Strategy Development:
• Develop and execute comprehensive influencer marketing strategies aligned with client objectives, target audience demographics, and campaign goals.
• Identify and evaluate suitable influencers and content creators across various social media platforms based on audience relevance, engagement metrics, and brand alignment.
• Influencer Outreach and Relationship Management:
• Cultivate and maintain relationships with influencers, content creators, and talent agencies, negotiating partnerships and collaborations that align with client campaigns and objectives.
• Manage influencer communications, contracts, and deliverables, ensuring clear expectations, timelines, and brand guidelines are communicated and upheld.
• Campaign Planning and Execution:
• Collaborate with internal teams and clients to conceptualize, plan, and execute influencer marketing campaigns that integrate seamlessly with overall marketing strategies and initiatives.
• Coordinate campaign logistics, content creation, and distribution, providing guidance and support to influencers to ensure deliverables meet quality standards and campaign objectives.
• Performance Monitoring and Reporting:
• Track and analyze key performance indicators (KPIs), engagement metrics, and ROI to measure the effectiveness and impact of influencer campaigns.
• Prepare comprehensive campaign reports and insights, providing actionable recommendations for optimization and future campaign strategies.
• Content Creation and Amplification:
• Collaborate with influencers and content creators to develop engaging, authentic content that resonates with target audiences and drives brand awareness, engagement, and conversions.
• Amplify influencer-generated content across relevant digital channels, maximizing reach and visibility to target audiences.
• Trend Monitoring and Industry Insights:
• Stay informed about industry trends, emerging platforms, and best practices in influencer marketing, sharing insights and recommendations with internal teams and clients.
• Conduct competitive analysis and benchmarking to identify opportunities for innovation and differentiation in influencer marketing strategies and tactics.

Requirements:

• Bachelor's degree in Marketing, Communications, Public Relations, or related field.
• Proven experience 2 plus in influencer marketing, social media management, or digital marketing, with a track record of developing and executing successful influencer campaigns would be a great plus.
• Deep understanding of social media platforms, influencer landscape, and content trends, with the ability to identify and leverage opportunities for client campaigns.
• Strong interpersonal and relationship-building skills, with the ability to cultivate and maintain relationships with influencers, content creators, and talent agencies.
• Excellent communication and negotiation skills, with the ability to articulate campaign objectives, expectations, and brand guidelines effectively.
• Strategic thinker with the ability to develop and execute influencer marketing strategies that align with client objectives and drive results.
• Analytical mindset with proficiency in social media analytics tools and platforms (e.g., Instagram Insights, YouTube Analytics) to track and measure campaign performance.
• Creative problem-solving abilities and a proactive approach to identifying opportunities and overcoming challenges in influencer marketing campaigns.
• Flexibility to adapt to evolving trends, technologies, and client needs in the dynamic landscape of influencer marketing.

Join BE World and be at the forefront of influencer marketing innovation, driving brand awareness, engagement, and growth for our clients. If you are a strategic thinker, relationship builder, and creative marketer with a passion for influencer marketing, we want to hear from you! Apply now to join our team as an Influencer Marketing Manager and shape the future of influencer-driven campaigns with BE World.

Job Type: Full-time

Pay: ₹12,000.00 - ₹20,000.00 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Flexible schedule

Work Location: In person

Expected Start Date: 15/06/2025