WOMEN WESTERN WEAR -FASHION BRAND Job Description: The Performance Marketing Manager will be responsible for developing, managing, and optimizing paid digital campaigns across various channels to drive traffic, conversions, and revenue growth. The role involves deep analytical rigor, strong operational execution, and creative thinking to scale marketing programs while maximizing profitability. The ideal candidate is a hands-on digital marketer with experience in managing large budgets and delivering results in a high-growth, fast-paced startup environment. Key Responsibilities: 1. Strategy & Planning: Develop a full-funnel performance marketing strategy that aligns with the startups growth and revenue goals. Collaborate with leadership to establish KPIs for campaigns, including customer acquisition cost (CAC), return on ad spend (ROAS), and lifetime value (LTV). 2. Campaign Management: Plan, execute, and manage large-scale campaigns across Google Ads, Facebook Ads, Instagram, YouTube, LinkedIn, Twitter, and other relevant paid channels. Implement and manage display advertising, search marketing (SEM), paid social, and retargeting campaigns. Design A/B testing frameworks to optimize creatives, copy, targeting, and bidding strategies for campaign performance. 3. Budgeting & Allocation: Own the allocation and optimization of the multi-million-dollar marketing budget across channels, focusing on maximizing ROI. Continuously analyze and re-allocate spending to optimize high-performing campaigns and phase out low-performing ones. 4. Data Analysis & Reporting: Monitor key performance metrics (CTR, CPA, CPC, conversion rate) and adjust strategies in real-time based on data insights. Utilize advanced analytics tools (Google Analytics, Power Bi or similar) to provide detailed performance reports to stakeholders. Provide actionable insights from campaign data to improve performance and drive decision-making. 5. Cross-Functional Collaboration: Work closely with the content, creative, and design teams to ensure that marketing creatives resonate with target audiences. Collaborate with the product team to ensure a seamless user journey from the ad to the product landing pages. 6. Optimization & Growth: Continuously look for growth opportunities to scale campaigns and explore new channels or technologies (such as automation tools and AI). Lead efforts to drive continuous improvements in CAC and LTV, ensuring scalability and profitability. 10. Performance Marketing Tools: Proficiency in tools such as Google Ads, Facebook Business Manager, Google Analytics 4, Google Tag Manager, Data Studio, SEMrush, or equivalent performance marketing platforms. Required Skills and Experience: 7+ years of experience in digital marketing, with at least 4 years in a performance marketing role managing large budgets and revenue as a KRA. Strong understanding of paid media channels, including search, PMAX, social, display, and programmatic. Proven track record of managing high-budget campaigns and delivering exceptional ROI and CAC improvements. Excellent analytical skills with experience in data-driven decision-making. Hands-on experience with A/B testing and conversion rate optimization. Experience in scaling campaigns for high-growth startups is highly preferred. Mastery of Google search and PMAX preferred. This role requires a proactive marketer who can balance data analysis with creativity, leveraging digital marketing to drive impactful growth for the startup. Role: Performance Marketing Manager Industry Type: Textile & Apparel (Fashion) Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Digital MarketingEducation UG: Any Graduate Job Type: Full-time Pay: ₹80,000.00 - ₹120,000.00 per month Benefits: Health insurance Schedule: Day shift Application Question(s): What is your current CTC? What is your expected CTC? What fashion brands have you worked with? Where do you live in Delhi? Work Location: In person Expected Start Date: 02/06/2025

Company Description Exude is a premium formal wear brand that combines elegance, comfort, and personalization. We specialize in evening wear and are currently expanding into party wear, catering to individuals who appreciate exceptional craftsmanship and tailored perfection. Role Description This is a full-time role for a Customer Support Executive located on-site in New Delhi. The Customer Support Executive will be responsible for handling day-to-day customer inquiries, providing exceptional online and offline customer service, ensuring customer satisfaction, and offering technical support. The role will involve direct interaction with customers to resolve their issues promptly and efficiently. Qualifications Customer Support, Customer Service, and Customer Satisfaction skills Experience in providing Online Support and Technical Support Strong communication and interpersonal skills Ability to work independently as well as collaboratively in a team Previous experience in retail industry is a plus Bachelor's degree in a related field or equivalent experience Job Type: Full-time Pay: ₹15,000.00 - ₹25,000.00 per month Benefits: Health insurance Schedule: Day shift Application Question(s): What is your current CTC? Where do you live? Have you worked for an e-commerce company before? What is your expected CTC? Language: English (Required) Work Location: In person Application Deadline: 01/07/2025 Expected Start Date: 01/07/2025

Job Title: Fashion Designer – Women’s Western Wear We are seeking a talented and trend-savvy Fashion Designer specializing in Women’s Western Wear to join our dynamic design team. You will be responsible for creating contemporary and stylish collections that reflect our brand identity and meet market demands. This role involves trend research, concept development, sketching, fabric selection, and overseeing samples to final production. Key Responsibilities: Design seasonal collections for women’s western wear, including tops, dresses, co-ords, pants, blazers, and outerwear. Stay ahead of global fashion trends, silhouettes, colors, and fabric innovations. Translate trend research into commercially viable designs for the brand’s target customer. Develop tech packs and detailed specifications for sampling and production. Collaborate with the sampling team, tailors, and merchandisers to ensure design accuracy and quality. Source fabrics, trims, and accessories as per the design requirement. Work closely with marketing and e-commerce teams for shoot styling, product descriptions, and campaign mood boards. Ensure timely delivery of collections and maintain a consistent brand aesthetic. Travel (if needed) for sourcing, trade shows, and factory visits. Requirements: Degree or diploma in Fashion Design from a reputed institute. 2–5 years of experience in women’s western wear design. Strong portfolio showcasing western wear collections and individual design aesthetics. Proficient in Adobe Illustrator, Photoshop, and other design software. Excellent understanding of patterns, garment construction, and fabric behavior. Creative flair with strong attention to detail and color sensibility. Strong communication, organizational, and time-management skills. Preferred Qualities: Experience working with D2C or e-commerce fashion brands. Understanding of fashion branding and customer preferences in the Indian market. Passionate about design innovation and brand-building. Job Types: Full-time, Permanent Pay: ₹50,000.00 - ₹80,000.00 per month Application Question(s): What is your current CTC? What is your expected CTC? Have you worked with a woman's western wear brand? if so, please state? Where are you located? Are you comfortable travelling to Udyog Vihar, Phase 5? Work Location: In person Application Deadline: 01/07/2025 Expected Start Date: 01/07/2025

We are seeking a dynamic and creative Brand Manager to lead and grow our fashion brand’s identity, visibility, and positioning across all customer touchpoints. The ideal candidate will be responsible for driving brand strategy, storytelling, consumer insight, and go-to-market execution to ensure brand consistency and build emotional consumer connection. Key Responsibilities: Brand Strategy & Positioning Define and refine the brand’s vision, mission, tone of voice, and value proposition. Develop strategic brand plans to drive awareness, engagement, and sales. Campaign Development Conceptualize and execute 360° brand campaigns across digital, retail, influencer, and PR channels. Work closely with creative, content, and media teams to ensure on-brand storytelling. Product & Collection Launches Collaborate with design and merchandising to plan launches and go-to-market timelines. Craft messaging and content strategy for new collections or category extensions. Consumer & Market Insights Conduct competitive research and customer analysis to identify trends and opportunities. Monitor consumer sentiment, market dynamics, and brand health metrics. Brand Partnerships & Collaborations Identify and manage partnerships with influencers, stylists, and creative collaborators. Oversee co-branded initiatives and events. Visual Identity & Content Ensure all marketing materials, packaging, and online presence are visually aligned with the brand. Brief and review content for campaigns, social media, lookbooks, and newsletters. Performance & Reporting Track KPIs such as brand recall, campaign performance, and engagement. Present monthly and quarterly brand reports to management. Requirements: Bachelor’s degree in Marketing, Fashion Management, Communications, or related field. 3–6 years of experience in brand management, preferably in the fashion or lifestyle sector. Strong understanding of fashion, digital marketing, and consumer behavior. Excellent creative, strategic, and project management skills. Proficiency in tools like Canva, PowerPoint, and marketing analytics platforms. Strong written and verbal communication skills. Preferred: Experience with D2C brands or e-commerce platforms. Exposure to influencer marketing and content creation. A keen eye for design and visual aesthetics. Job Type: Full-time Pay: ₹18,589.04 - ₹50,000.00 per month Schedule: Day shift Application Question(s): What is your current CTC? What is your expected CTC? Have your worked with a women's fashion brand? Where do you live? Work Location: In person Expected Start Date: 01/08/2025

We are seeking a dynamic and results-driven Influencer Marketing Executive/Manager to lead our influencer collaboration efforts. This role will be responsible for identifying, engaging, and managing relationships with influencers to drive brand awareness, social media growth, and sales. Key Responsibilities: Influencer Strategy & Campaigns Develop and execute influencer marketing strategies aligned with brand goals. Plan influencer campaigns for product launches, seasonal collections, and key events. Talent Discovery & Partnerships Identify relevant influencers across platforms (Instagram, YouTube, TikTok, etc.) in line with brand aesthetics. Build and maintain strong relationships with influencers, agencies, and talent managers. Collaboration & Coordination Negotiate deliverables, timelines, and budgets with influencers. Coordinate product gifting, shoots, and content timelines. Performance Tracking & Reporting Monitor campaign performance using tools like Meta Insights, CreatorIQ, or similar. Prepare detailed reports on ROI, engagement, reach, and conversion metrics. Content & Brand Alignment Review and approve influencer content to ensure it meets brand guidelines and voice. Leverage influencer content for brand-owned social media and paid campaigns. Trend & Competitor Analysis Stay updated with influencer marketing trends, platform algorithm changes, and competitor campaigns. Key Skills & Qualifications: 2–5 years (Exec) / 5–7 years (Mgr) of experience in influencer marketing or digital marketing. Strong network of influencers in fashion/lifestyle/beauty space (or relevant industry). Excellent communication and negotiation skills. Deep understanding of social media trends, platforms, and analytics tools. Creative mindset with strong attention to detail. Ability to manage multiple campaigns simultaneously. Preferred Qualifications: Bachelor's degree in Marketing, Communications, Fashion, or related field. Experience working with influencer platforms/tools. Prior experience in a fashion/lifestyle D2C brand is a plus. Job Type: Full-time Pay: ₹11,430.81 - ₹53,349.43 per month Schedule: Day shift Application Question(s): What is your current CTC? What is your expected CTC Have you worked with a fashion brand? Work Location: In person Expected Start Date: 01/08/2025

We are seeking a dynamic and results-driven Influencer Marketing Executive/Manager to lead our influencer collaboration efforts. This role will be responsible for identifying, engaging, and managing relationships with influencers to drive brand awareness, social media growth, and sales. Key Responsibilities: Influencer Strategy & Campaigns Develop and execute influencer marketing strategies aligned with brand goals. Plan influencer campaigns for product launches, seasonal collections, and key events. Talent Discovery & Partnerships Identify relevant influencers across platforms (Instagram, YouTube, TikTok, etc.) in line with brand aesthetics. Build and maintain strong relationships with influencers, agencies, and talent managers. Collaboration & Coordination Negotiate deliverables, timelines, and budgets with influencers. Coordinate product gifting, shoots, and content timelines. Performance Tracking & Reporting Monitor campaign performance using tools like Meta Insights, CreatorIQ, or similar. Prepare detailed reports on ROI, engagement, reach, and conversion metrics. Content & Brand Alignment Review and approve influencer content to ensure it meets brand guidelines and voice. Leverage influencer content for brand-owned social media and paid campaigns. Trend & Competitor Analysis Stay updated with influencer marketing trends, platform algorithm changes, and competitor campaigns. Key Skills & Qualifications: 2–5 years (Exec) / 5–7 years (Mgr) of experience in influencer marketing or digital marketing. Strong network of influencers in fashion/lifestyle/beauty space (or relevant industry). Excellent communication and negotiation skills. Deep understanding of social media trends, platforms, and analytics tools. Creative mindset with strong attention to detail. Ability to manage multiple campaigns simultaneously. Preferred Qualifications: Bachelor's degree in Marketing, Communications, Fashion, or related field. Experience working with influencer platforms/tools. Prior experience in a fashion/lifestyle D2C brand is a plus. Job Type: Full-time Pay: ₹11,430.81 - ₹53,349.43 per month Schedule: Day shift Application Question(s): What is your current CTC? What is your expected CTC Have you worked with a fashion brand? Work Location: In person Expected Start Date: 01/08/2025

As an Influencer Marketing Executive/Manager, you will play a crucial role in leading our influencer collaboration efforts to enhance brand awareness, social media growth, and sales. Your responsibilities will include developing and executing influencer marketing strategies, planning campaigns for product launches and key events, and identifying and partnering with influencers across various platforms like Instagram, YouTube, and TikTok. You will be responsible for building and maintaining strong relationships with influencers, agencies, and talent managers, negotiating deliverables and budgets, coordinating product gifting and content timelines, and monitoring campaign performance using tools like Meta Insights and CreatorIQ. Additionally, you will review and approve influencer content to ensure alignment with brand guidelines and leverage it for brand-owned social media and paid campaigns. To excel in this role, you should have 2-5 years of experience in influencer marketing or digital marketing, a strong network of influencers in the fashion/lifestyle/beauty space, excellent communication and negotiation skills, and a deep understanding of social media trends and analytics tools. Your creative mindset, attention to detail, and ability to manage multiple campaigns simultaneously will be essential for success. Ideally, you should hold a Bachelor's degree in Marketing, Communications, Fashion, or a related field, have experience working with influencer platforms/tools, and prior exposure to a fashion/lifestyle D2C brand. This full-time position requires you to work on a day shift at our in-person location. If you are ready to take on this exciting opportunity, we look forward to receiving your application with details of your current and expected CTC, as well as your experience with fashion brands. Join us on 01/08/2025 to make a significant impact on our influencer marketing initiatives and contribute to the growth of our brand.,