Influencer Content Coordinator (Micro-Influencer & UGC Management)

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About Us

Join our rapidly growing multi-brand e-commerce company specializing in innovative pet products. With month-over-month growth across Amazon, Shopify, and TikTok Shop, we're scaling our creator partnerships to fuel continued expansion across our portfolio of beloved pet brands.

About the Role

We're seeking a highly organized and proactive Influencer Content Coordinator to own the full lifecycle of our micro-influencer and UGC partnerships.

Your primary mission:

What Success Looks Like

• Month 1: Establish a steady flow of 10-20 pieces of raw UGC content per week across our brand portfolio • Month 3: Maintain a pipeline that helps the team deliver 30+ usable content pieces weekly to fuel our PPC testing and organic content calendar

• Month 6: Scale to 30+ weekly content pieces from a diverse creator base, ensuring we never run short of fresh creative for ad testing and social media

Key Responsibilities

Creator Pipeline Management

• Research and identify aligned micro-influencers (1K–20K followers) on TikTok who genuinely love pets and align with our brand values

• Execute strategic outreach while personalizing for higher response rates

• Track all outreach metrics and creator lifecycle stages in a project management systems

Seamless Creator Onboarding

• Guide creators through signing collaboration agreements and ensure 100% compliance • Coordinate product selection and shipping logistics with our fulfillment team

• Create exceptional first impressions that lead to long-term creator relationships

Content Strategy & Quality Control

• Conduct briefing calls to communicate brand voice, key messaging, and content expectations specific to each product/brand

• Serve as primary creator liaison throughout the content creation process

• Perform quality assessments on raw footage before handoff to post-production team

Operations Excellence

• Maintain organized content filing systems in Google Drive with clear naming conventions

• Provide weekly pipeline reports and creator performance insights

• Continuously optimize workflows for scalability and creator satisfaction

What You Bring Required Experience

• 1-2+ years managing creator relationships, UGC campaigns, or content partnerships (agency or in-house)

• Proven track record with TikTok and Instagram creator ecosystems

• Experience with influencer agreements and collaboration workflows

• Strong project management skills with multiple concurrent workstreams

Core Skills

• Communication: Clear, friendly, and professional across calls, DMs, and emails

• Organization: Systems-minded approach to managing complex workflows

• Platform Knowledge: Deep understanding of TikTok and Instagram content trends

• Tools Proficiency: Google Workspace, Airtable/Notion, and project management platforms

Bonus Points

• Experience in pet industry or lifestyle brands

• Multi-brand or agency background

• Basic understanding of content performance metrics

• Experience with creator contract negotiations