Influencer Content Coordinator (Micro-Influencer & UGC Management)

Location: India (Remote)

Work hours: must work EST time (7pm-3:30am IST)

Availability: Immediate joiners

About Us

Join our rapidly growing multi-brand e-commerce company specializing in innovative pet products. With month-over-month growth across Amazon, Shopify, and TikTok Shop, we're scaling our creator partnerships to fuel continued expansion across our portfolio of beloved pet brands.

About the Role

We're seeking a highly organized and proactive Influencer Content Coordinator to own the full lifecycle of our micro-influencer and UGC partnerships.

Your primary mission: ensure our marketing team never runs out of fresh, authentic content to test in our PPC campaigns and post organically across our social channels. You'll thrive in this role if you're energized by managing multiple concurrent projects, understand that volume and variety of content drives performance marketing success, and can balance relationship-building with systematic execution to keep our creative pipeline flowing.

What Success Looks Like

Month 1: Establish a steady flow of 10-20 pieces of raw UGC content per week across our brand portfolio Month 3: Maintain a pipeline that helps the team deliver 30+ usable content pieces weekly to fuel our PPC testing and organic content calendar

Month 6: Scale to 30+ weekly content pieces from a diverse creator base, ensuring we never run short of fresh creative for ad testing and social media

Key Responsibilities

Creator Pipeline Management

Research and identify aligned micro-influencers (1K20K followers) on TikTok who genuinely love pets and align with our brand values

Execute strategic outreach while personalizing for higher response rates

Track all outreach metrics and creator lifecycle stages in a project management systems

Seamless Creator Onboarding

Guide creators through signing collaboration agreements and ensure 100% compliance Coordinate product selection and shipping logistics with our fulfillment team

Create exceptional first impressions that lead to long-term creator relationships

Content Strategy & Quality Control

Conduct briefing calls to communicate brand voice, key messaging, and content expectations specific to each product/brand

Serve as primary creator liaison throughout the content creation process

Perform quality assessments on raw footage before handoff to post-production team

Operations Excellence

Maintain organized content filing systems in Google Drive with clear naming conventions

Provide weekly pipeline reports and creator performance insights

Continuously optimize workflows for scalability and creator satisfaction

What You Bring Required Experience

1-2+ years managing creator relationships, UGC campaigns, or content partnerships (agency or in-house)

Proven track record with TikTok and Instagram creator ecosystems

Experience with influencer agreements and collaboration workflows

Strong project management skills with multiple concurrent workstreams

Core Skills

Communication: Clear, friendly, and professional across calls, DMs, and emails

Organization: Systems-minded approach to managing complex workflows

Platform Knowledge: Deep understanding of TikTok and Instagram content trends

Tools Proficiency: Google Workspace, Airtable/Notion, and project management platforms

Bonus Points

Experience in pet industry or lifestyle brands

Multi-brand or agency background

Basic understanding of content performance metrics

Experience with creator contract negotiations