Posted:2 weeks ago|
Platform:
Work from Office
Full Time
Job summary
Industry Marketing Lead Insurance We are seeking a strategic and results driven marketing leader to spearhead integrated marketing efforts for the Insurance vertical in EMEA region This role will be responsible for shaping and executing marketing strategies that drive brand growth client engagement and revenue impact The Industry Marketing Lead will collaborate closely with regional Field Marketing teams and cross functional stakeholders to deliver high impact campaigns and programs
Responsibilities
Strategic Leadership
Act as the Insurance marketing advisor to EMEA business and marketing stakeholders
Define and prioritize marketing strategies aligned with vertical growth objectives
Lead the development and execution of integrated marketing plans and client campaigns
Campaign Execution and Enablement
Design and execute multigeo multichannel awareness and lead generation campaigns
Develop persona profiles and client segmentation strategies
Create and activate client journeys through research messaging and validation
Support regional Field Marketing team in effective local activation of integrated campaign
Establish and track KPIs to measure campaign effectiveness and ROI
Partnerships and Collaboration
Design joint marketing initiatives with Insurance technology alliance partners
Collaborate across the Marketing ecosystem Corporate Thought Leadership and Regional Field Marketing for right inputs and best outcomes
Cognizant
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