Industry Marketing Lead - Insurance

Golden Opportunities

12 - 14 years

37 Lacs

chennai

Posted:1 week ago| Platform:

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Skills Required

b2b marketing marketing strategy marketing management demand planning marketing ecosystem campaign execution marketing planning

Work Mode

Work from Office

Job Type

Full Time

Job Description

Strategic Leadership
Act as the Insurance marketing advisor to EMEA business and marketing stakeholders.
Define and prioritize marketing strategies aligned with vertical growth objectives.
Lead the development and execution of integrated marketing plans and client campaigns.
Campaign Execution & Enablement
Design and execute multi-geo multi-channel awareness and lead generation campaigns.
Develop persona profiles and client segmentation strategies.
Create and activate client journeys through research, messaging and validation
Support regional Field Marketing team in effective local activation of integrated campaign.
Establish and track KPIs to measure campaign effectiveness and ROI.
Industry & Marketing Expertise
Deep understanding of business and technology trends in Insurance industry.
10+ years of experience in B2B marketing, preferably in technology services.
Strong experience in using digital channels and platforms for awareness and demand gen activities.
Proven success in integrated marketing strategies that deliver measurable outcomes.
Experience of working in / with Partner ecosystem for marketing initiatives is an advantage
Client-Centric & Demand Generation Skills
Strong demand generation expertise and a client-first mindset.
Experience in developing client personas and journey-based marketing strategies.
Communication & Influence
Excellent communication skills with the ability to influence stakeholders across all levels.
Collaborative mindset with a track record of cross-functional engagement.

Must have Skills

Marketing Strategy,B2B marketing,Demand Planning .

Contact Person

Email

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