Hiring Assistant General Manager – Marketing & Customer Experience

Hiring for Assistant General Manager – Marketing & Customer Experience

This role is a central leadership position overseeing the complete marketing engine for both Tamira Aesthetic Hospitals and the AesthatiQ Virtual Aesthetic Platform. The AGM will directly drive revenue-linked marketing outcomes for Tamira while simultaneously architecting and scaling the marketing ecosystem for AesthatiQ, which goes live on January 27. This position requires a hands-on digital marketer who can lead, execute, analyse, and build a future-ready team.

Role Purpose

The Assistant General Manager – Marketing & Customer Experience (AGM–MCE) will:

• Lead all marketing, digital, performance, CRM, and customer-experience operations for Tamira.

• Build and launch the AesthatiQ marketing ecosystem, including brand, acquisition, and clinic onboarding.

• Manage internal staff, agencies, CRM, call centre, and cross-functional stakeholders.

• Own top-of-funnel to bottom-of-funnel performance, ensuring revenue growth, CAC optimisation and platform adoption.

• Gradually build a scalable organisational structure that will later split into dedicated teams for Tamira and AesthatiQ.

Key Responsibilities

A. Leadership & Strategic Direction

• Build unified marketing vision across Tamira + AesthatiQ.

• Create quarterly and annual marketing plans tied to revenue and platform KPIs.

• Establish SOPs, reporting dashboards, and weekly performance cycles.

• Guide hiring, training, and expansion of the marketing organisation.

B. Performance Marketing & Digital Execution (Hands-On)

• Plan, execute, and optimise campaigns on Meta, Google, YouTube, influencer and native channels.

• Manage attribution, analytics, remarketing, pixel/SDK setups.

• Reduce CAC and improve ROAS across all service categories and clinic clusters.

• Use data-driven decision-making to optimise campaigns in real-time.

C. Tamira Growth & Revenue Responsibility

• Own lead-generation volumes, lead quality, CAC, and funnel conversions.

• Collaborate with CRM and call centre teams to achieve monthly revenue targets.

• Develop service-wise and region-wise marketing strategies.

• Strengthen Tamira’s brand across Instagram, YouTube, website, and offline events.

D. AesthatiQ Platform Marketing (Jan Launch + Scale Phase)

• Lead brand identity, awareness, and communication strategy.

• Manage clinic acquisition, onboarding campaigns, and partner engagement.

• Drive patient acquisition funnels for multiple clinics on the platform.

• Work with tech/product teams on UI/UX, content modules, marketing automations and integrations.

E. CRM & Customer Experience Ownership

• Oversee CRM workflows, lead scoring, routing, and automation.

• Implement WhatsApp, email, SMS, and reactivation journeys.

• Improve follow-up efficiency and ensure exceptional patient experience.

• Monitor conversion ratios at every stage.

F. Content, Creative & Communications

• Supervise creation of content calendars, educational doctor-led content and brand films.

• Ensure cohesive narrative across Tamira and AesthatiQ.

• Coordinate with internal teams and agencies for output quality.

G. Team, Agency & Vendor Management

• Manage internal staff including marketing executive/clinical marketing lead.

• Liaise with agencies including Madras Media and Setu’s team.

• Implement KPI-linked evaluations for agencies and internal teams.

• Oversee budgets, forecasts, and vendor contracts for cost efficiency.

Required Experience & Skills

• 8–12 years of experience in digital marketing, growth leadership or customer acquisition.

• Minimum 3–5 years of hands-on performance marketing experience is mandatory.

• Preferred backgrounds: healthcare, wellness, e-commerce, consumer-tech, marketplace platforms.

• Experience in managing multi-location marketing or aggregator ecosystems is an advantage.

Technical Skills:

• Meta Ads Manager, Google Ads, YouTube Ads.

• Analytics: GA4, Tag Manager, Data Studio/Looker.

• CRM systems: Zoho, HubSpot, Salesforce or equivalent.

• Strong understanding of P&L, ROI, CAC, funnel metrics.

• Marketing automation, WhatsApp API, and campaign orchestration tools.

Behavioural Competencies:

• High ownership mindset with strong leadership capability.

• Strong analytical and creative problem-solving ability.

• Comfortable leading both brand and performance functions simultaneously.

• Thrives in fast-paced, scaling environments with ambiguity.

• Excellent stakeholder communication and cross-functional coordination.

Organisational Evolution (Future)

• Initial phase: AGM leads unified marketing for both Tamira + AesthatiQ.

• Scale phase: AGM will build separate verticals –

- Tamira Marketing Division

- AesthatiQ Platform Growth Division

• AGM will transition into a senior role overseeing both verticals or lead one based on strengths and org structure.

Qualifications

MBA in Marketing / Digital Strategy preferred.

Certifications in Google or Meta advertising tools are an advantage.

Success Metrics (First 6 Months)

• Successful execution of AesthatiQ Go-Live marketing.

• 20–25% improvement in quality lead flow for Tamira.

• 15–20% reduction in CAC across categories.

• CRM follow-up efficiency improvement with automation deployed.

• Clinic onboarding and engagement metrics met for AesthatiQ.

• Strong, unified brand presence established across both entities.

Job Type: Full-time

Pay: ₹18,695.14 - ₹97,505.61 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person